People ask me all the time about facebook. Some people are just confused, some are scared, some are excited, some are clueless, still others hesitant, and then there are those who FAKE it! (You know who I’m talking about!) Why all the confusion? Why all the ruckus? I just don’t get it, and if you have been reading my posts and know my tagline, well, I GET IT. But all this confusion is…confusing!
So, let’s talk it out, or should I say, blog it out. I’ve narrowed down the top three questions I get asked most often:
1.) What is my ROI when using facebook as a marketing tool? – This is usually asked by various levels of upper management – your CEO’s/COO’s/VP’s/Director’s. Occasionally a very business-minded manager also ponders this out loud.
2.) Should my site(s) “do” facebook? – This is usually asked by someone who realizes that they NEED to be on Facebook – because everyone ELSE is thinking about it or already “DOING IT.”
3.) What should we (as sites) be “doing” on facebook? – This is usually asked by someone who has just opened up a facebook account and realizes they don’t know what to say or “do.” Their friend list consists of 22 people - 10 of whom are vendors, 8 are competitors, 1 is their mother, and the last 3, they *hope* are residents or prospects of their apartment community. OUCH.
Don’t get me wrong, there are a TON of other questions, but these are the ones I get asked most often. AND, very relevant questions for beginning users, intermediate users, and advanced users. As an industry, we need to understand these 3 questions – and GET IT – right.
HEAVY questions – this week, I will be writing a series of 3 posts to address each of these questions in a little more depth, but keeping each post at a reasonably short length. Hopefully I can make light of the questions and have some fun while I’m at it! The good news: by asking these questions, you are on the right track to GET IT!
Don’t Get it? RENT SODA. GET IT!
-Daisy Nguyen in Minneapolis, Minnesota
CEO
Business & Marketing Consulting to the Apartment Industry
Web: RentSoda.com Email: Daisy {at} RentSoda(.)com
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