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Facebook-itis: Addressing the fear of facebook head on!

Part II: Facebook-itis: Addressing the fear of facebook head on! AKA Should my site(s)/apartment community(s) ”do” facebook? - This is usually asked by someone who realizes that they NEED to be on Facebook – because everyone ELSE is thinking about it or already “DOING IT.” Heard the buzz, now wondering…

This is PART II of a 3-part series. You can read the intro here:

3 facebook questions everyone asks when starting out… 

OR Part I: The ROI of Facebook – the Value of Creating Community

This is a great question. And the answer is as simple as YES.

KNOW THIS: In the Multi-family residential industry, we know who our typical renter demographic is - the biggest group of renters is ages 18-30. (Demographic information from NMHC - to see more demographic information, click here.) Our second biggest group, ages 30 – 44, and then 3rd largest demographic age group is 45-64, and then 4th is 65+.

KNOW THIS: Facebook demographics, as reported by as of 07/04/09, reported that the largest demographic of facebook users, ages 18 – 34 years old, totalled over 36MILLION users. The 2nd biggest demographic age group reported was 35-54 years old - totalled over 20MILLION users. The 55+years old user group totaled over 6MILLION users. The 55+ group was growing at a rate of 513% from the first half of 2009. (For complete statistics on facebook-click here. To see facebook’s statistics click here.) If your renter or prospect isn’t already on facebook, they WILL be. Will you be there to welcome them?

Technology continues to change, and with change comes new technology. Stay current with the new technologies – that’s how today’s business is done. (And for the most part, they can make life easier!)

If you think facebook maybe a fad – so what? A fad that has the attention of over 62MILLION U.S. users. WOW. GET IT while the gettin’s good. And if something else comes along, you can get GET THAT too.

And what about fear? Let’s address those fears quickly: Fear that you maybe exposing yourselves to liability? Fear that you may project the wrong image? Or fear that you may say the wrong things? Or fear that this might be too much work?

Well, to quote one of John Mayer’s recent tweets, ” …life may continue to be hard for you.” (For John Mayer’s full tweet/quote in its original context, click here and look at November 7th, 2009′s tweet.)

-Hey, I’m just being real. Agree? Disagree? LOVE IT? HATE IT? Still undecided? Want to chat? Leave me a comment!

Don’t Get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota



Business & Marketing Consulting to the Apartment Industry

Web:   Email: Daisy {at} RentSoda(.)com

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One Comment

  1. [...] OR Part II: Facebook-itis: Addressing the Fear of Facebook head-on! [...]

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