Comments on: The ROI of facebook – the value of creating community

By: Daisy

Daisy — Tue, 01 Dec 2009 21:10:10 +0000

Thanks Tracy! I LOVE hearing stories of Facebook successes. I think if you do it right, success is inevitable!

By: Tracy Bolton

Tracy Bolton — Tue, 01 Dec 2009 20:41:14 +0000

Daisy,
We’ve actually had two FB rentals in the past few weeks – friends of residents. Focusing our efforts on effective use of the platform versus the “what can it do for us” mentality has really improved how we view and use FB.

From an ROI perspective – if I can save one resident from moving out (they are more apt to discuss on FB than to call me, e-mail me, or come in and see me), then that return is plenty. Also, our analytics program works wonders for tracking return.

Thanks for all the great info!

By: What should we be “facebooking?” in the Multi-Family industry? « RENT SODA

Tue, 01 Dec 2009 20:14:34 +0000

[...] OR Part I: The ROI of Facebook – the Value of Creating Community [...]

By: Kristina

Kristina — Thu, 19 Nov 2009 17:51:31 +0000

Thanks for talking about this Daisy…. I always wondered how can we measure concrete results from having a Facebook page… I didn’t think about the bulletin board concept… we may not get numbers from it but no doubt will people look at it. Everyone I rent to is on Facebook what amazing exposure that is! A positive image is difficult to measure through a number, but we all know how important it is…Just with the sheer number of people that would see us on Facebook what a positive impact that could be on a property!

By: Andrea

Andrea — Thu, 19 Nov 2009 15:53:57 +0000

I love how you keep it real – and simple! Very insightful!

By: Should my apartment community “do” Facebook? « RENT SODA

Should my apartment community “do” Facebook? « RENT SODA — Wed, 18 Nov 2009 17:25:07 +0000

[...] About Daisy Nguyen The ROI of facebook – the value of creating community [...]

By: Aubrey

Aubrey — Wed, 18 Nov 2009 00:02:02 +0000

Well put, Daisy! Useful.