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Just for FUN!

Anniversary Edition: To BE or not to BE?

tO bE OR nOT TO BE!

November 1st marks the 2nd anniversary for RENT SODA! Time flies when you’re having fun, and the past 2 years have been a BLAST. When I took the plunge to venture out on my own in 2009, it was:

  1. now or never
  2. sink or swim
  3. do or die
  4. all or nothing
  5. to be or not to be! (This last one is SOOO important!)
What terrible choices. What wonderful choices. What EXCITING choices. What dangers! What risks! My heart was beating FAST, ERADICALLY, I was scared > no terrified. I took a breathe, I took LOTS of deep breathes, and then…and THEN
…I made the decision, and on November 1st, I was on my own.

For the first time in my life, I was on my own.

Looking back, there really was no other choice. Eventually, all roads, all training, all experiences had led me to this road > the road where I I had to CHOOSE to create your my own path, my own way.

So, I chose.

And every day since, that little spark that drove me to dive off the deep end 2 years ago > continues to grow. The spark became a FIRE, then an obsession, until eventually, it consumed me. That spark, that light, that energy to create, to discover, to BE.

Shakespeare asks the question, “To be or not to be?

The answer is always, TO BE.

To be happy.

To be inquisitive.

To be driven.

To be passionate.

To be in love – with life, with love, with work.

To be able to make mistakes.

To be TOTALLY BADASS in every imaginable way.

To be me.

Thank you to all my clients who hire me to be ME. And all of you who read my blog, because I am ME. And for all those on facebook who “like” me for ME. And all those on twitter that follow ME. Thank you from the bottom of my heart for letting me BE.

PS. Mom, I know you’re reading, Thank you for having ME. For having me – as I am. And teaching me to BE.

tO bE OR nOT TO BE!

tO bE OR nOT TO BE! by Daisy Nguyen

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RENT SODA Open House THURSDAY October 7th, 2010



Who: You, our Friends and Clients of RentSoda, are invited!

What: An opportunity to get together and see RentSoda’s new office space!

Where: 711 Hennepin Avenue South, Suite 508, Minneapolis

When: Thursday, October 7 from 2 – 5 p.m. Yummy refreshments & wine will be served.

Why: Please join us in celebrating our new office space and the addition of Jim Baumgartner to team RENT SODA! Enjoy light refreshments and wine! Check out our new RENT SODA Training THINK TANK – where ideas will POP! And get to know us while mingling with the industry friends.

Please RSVP by sending an email to daisy {at} rentsoda(.)com OR call Jim at 612.710.0546. We hope you will join us!

-Daisy Nguyen & Jim Baumgartner in Minneapolis, Minnesota MN

CEO/President & Senior Vice President

RENTSODA-small

Offering Apartment Marketing, Apartment Business & Operations Consulting & Apartment Industry Training

Web: RentSoda.com Email: Daisy {at} RentSoda(.)com

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HAPPY LABOR DAY weekend! May Work be as Fun as a Barrel of Monkeys!

It’s Friday around 3:00PM before labor day weekend. I just want to take a moment to wish everyone a safe and happy holiday weekend.

And for all those who are working this weekend, I will be working too! I love working when everyone else is off, as that usually means less distractions for me, and I get SOOOO much more work done. Fortunately RENT SODA work is as fun as barrel of monkeys (with RENT SODA nerdy glasses on of course!) – fun, fun fun!

So, if you’re working this weekend too, drop me a line/leave me a comment and tell me what kind of fun you’re having that keeps you working on such a beautiful long weekend! May your work be as fun as RENT SODA work or as fun as a barrel of monkeys!

Not having FUN?

RENT SODA! GET IT!

-Daisy Nguyen in Minneapolis, Minnesota MN

CEO/President

RENTSODA-small

Offering Apartment Marketing, Apartment Business & Operations Consulting & Apartment Industry Training

Web: RentSoda.com Email: Daisy {at} RentSoda(.)com

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Lack of Motivation? Leasing Stalled? How to Change Your Tune

All this talk about a depression, soft market and price drops. OH MY! Not to mention pay freezes, working twice as hard for half as much traffic, it’s not a wonder that there is a lack of motivation out there. How do we change this and re-invigorate our teams, win leases, and enjoy our jobs once again? The apartment industry is an awesome industry – how do we stop singing the blues and bring that skip back into our step?

If you talk to my friends, business partners and co-workers, they will tell you I am a HAPPY person, always with a smile, a laugh, sunshine in my eyes, and a skip in my step. How do I keep the skip in my step, even in the midst of all this bad news?

It’s as simple as changing your tune – literally.

Have you ever noticed when you walk into a fitness facility, there’s upbeat booty-shaking music piped through the gym? Or visit a spa, and they have relaxing music with wind chimes or the sound of water? Different retailers like Gap, Express, The Limited all have specific soundtracks they play in their retail stores. At Nordstrom’s, depending on the department you are standing in, there is different music – all eliciting a different mood.

(Picture provided by William Hamon on Flickr through Creative Commons license.)

Music is one of those things that can instantly put YOU in a different mood. If you’re in a bad mood – why not change your tune and get into a GOOD mood? Feeling a little slow? Put on some finger-snapping upbeat music and see how long you stay groggy. Feeling like nothing is going your way? Listen to something that lifts you UP. Change your tune, change your mindset, and see where it takes you!

Here are a couple of my favorite mood enhancing tracks:

If I just need to get moving in the morning, Gigi D’Agostino’s La Passion gets me going! (actually, anything Techno can do that to you!)

Disney’s Hakuna Matata always makes me laugh.

Hawaiian Iz’s Somewhere Over the Rainbow is uplifting…

If I need to add some attitude to my day, I listen to Michael Jackson’s Beat It.

If I have a LONG project, OR if I’m coming into a tough meeting and need some motivation, I listen to Survivor’s Eye of the Tiger.

When dealing with tough situations or dramatic people, I listen to Craig David’s I’m Walking Away. (I DO come back to address the problem, but it’s nice to know you can walk away – at least for a little bit!)

I listen to these songs while I’m getting ready for my day, in the car, where ever I can, or whenever I need a quick change in tune.

We normally associate mood-alteration with drugs – why not music?

I recently wrote an article about setting intentions. In conjunction with setting your intentions for a successful day, a successful week, and a successful career. Music is one of those small adjustments you can make to GET you in the right positive frame of mind to GET THERE. You can read my article on setting intentions here.

What do you listen to that changes you mood and sets the tone for a productive day?

Don’t get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota MN

CEO

RENTSODA-small

Business, Operations & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

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Mid-life crisises don't just happen at MID-LIFE anymore…bring back Mary POPPINS!

Do you feel the need to get more done? Do you have long to-do lists? Are you doing “stuff” but still can’t get “anything” done?

If you answered “yes,” you could be headed to a mid-life crisis. These things start small, and then they snowball….take for example:

I had a conversation with a woman yesterday that BLEW my mind. She’s young, beautiful, smart (she’s my “go-to” person when I need info), socially connected, socially conscious, and someone who gets STUFF done. I’m talking A LOT of stuff. She juggles a demanding job, participates in the local apartment association, fun/loving family woman, successful - one word AMAZING. (Let’s call her Mary Poppins going forward.)

Mary Poppins said to me, “I need to find a way to get more done. I want to take a class on prioritizing and how to get more done.” WHAT? I was so surprised. Get MORE done? MARY freeking POPPINS? WOW.

I recently took a class on MOLD. The one thing I learned in this class,  was this: Address the problem, not the symptom. So, in the mold case, the problem was moisture, and the symptom was mold. Treat the moisture problem and the mold will disappear.

For Mary, her sypmtoms included keeping long lists and feeling dissatisfied with all that she had done. As we talked more, I was able to uncover the real problem – lack of motivation.

We’re not talking about the momentary lack of motivation where a simple PEP talk would cure you. We’re talking about a full-blown lack of motivation. The kind that if left unaddressed, leads to a MID-LIFE CRISIS. The kind of crisis where you wonder who you are, why you’re here, and why you gave up on your dreams. All the sudden, you buy a fast car, join a band and dye your hair pink – try to live the dream all in one fell swoop. This doesn’t cure it either. Mid-Life Crisises don’t just happen at mid-life. They can happen to anyone, anywhere, anytime. They take time to build up.

How do we address a lack of motivation before it becomes a full blown mid-life crisis? Before you quit your job and dye your hair pink?

In talking to Mary further, I found that in her attempt to get more done, she had cut out many of the things she  enjoyed – singing happy songs, painting as a creative outlet (she had always wanted to be an artists!), and yoga. In the time that she used to read books, paint and practice yoga, she replaced those with career oriented activities – meeting with MORE clients, analyzing traffic patterns, and learning about the widget building process (and how to turn widgets into socially conscious “green” widgets), the list goes on and on. FUN? NOT.

I encouraged Mary to treat herself - allow herself the outlets that she so desperately needed. Take a class on painting! Join a choir or singing club! Find a yoga group – not only practice yoga – but talk yoga! I promised her that is she did so, even 1 hour a week, she would find that she would be so much MORE motivated at work. (Let’s bring the POPPINS back to Mary!)

I also encouraged her to find a way to bring those parts of her outlet to her career, if possible. Was there some way to intertwine yoga & the multi-family industry? Was there some way to intertwine her love of painting and her career? Could she start a singing club on site? How much happier would Mary be if she could?

Why do I mention this on a blog for the Multi-Family industry? Because Mary is not just one person, she is almost everyone person I meet in this industry. In the Apartment (multi-family) industry, it’s serious business. So serious that many of us have sucked all the fun out of it and replaced it with 100% serious business 24/7. We’ve all gone from Mary POPPINS to plain Mary!

I think the opposite. The Multi-Family indsutry is one of the most exciting, most diverse, most fun industry I have ever and will ever participate in. There are TONS of avenues that we travel where we can bring the fun. WE are our own worst enemies- we have chosen to cut the fun out in order to make room for more work. Let’s choose to bring the FUN back in.

When I was on-site, I once taught a cooking class, hosted off-the-hook FUN events (complete with aerialists, acrobats, and fire-slingers – email me if you don’t believe me and I will send you a link to pictures!), hosted “neighborhood socials,” had the oppotunity to pick out FABULOUS art for my community, hosted “jewelry” parties and fashion shows all in the name of WORK! Did my boss tell me to do these things? NO. Did I get in trouble for this? NO – in fact, my property won 5 MADACS awards for all the fun we had. My goal was to make the property successful. To do that, I brought the FUN to work. Here’s a picture of us on our 5th award at MADACS gala. Looks like fun, huh?

In the Multi-family industry, I believe we have so much more opportunity to bring the FUN into our lives than most other industries. Whether you like to cook, network, party, admire art, wear jewelry, read books, juggle fire, play music, whatever tickles your fancy – YOU have a greater opportunity than many in other industries to bring THAT to work. Whether you are a site manager, leasing agent, maintenance man, bookkeeper, caretaker, vendor, service provider, you NAME it, YOU have the opportunity to bring IT to work. – then see how much you can get done! In the words of Disney’s Mary Poppins, “A spoon full of sugar makes the medicine go down!”

What kind of FUN have your brought? Leave a comment and see how much fun we could all be having!

Don’t Get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

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Call for stories!!!

The response to my blog has been overwhelming! Thank you so much for the support AND, the most rewarding surprise: I have received tons of emails and comments (sometimes a call too!) about YOUR stories! Reading and listening to your stories has made me laugh, cry, sometimes even gag a little – the full gamet of emotions. As more and more of you contacted me about YOUR funny, heart-warming, odd stories, I realized that for an industry that has some of the smartest, funniest, most caring people I have ever known, YOUR voices and YOUR stories are seldom heard or shared. (Except maybe behind closed doors.)

Why is this? Usually fear. Fear of our bosses, fear that somehow, we are the ONLY ones that have ever experienced something this crazy, fear of violating fair housing regulations, fear of our competition, fear of the unknown. Well, fear no more.

It was obvious to me that even though you FEARED telling someone, you didn’t have  a fear telling me. Perhaps it was because you saw my post about me, and realized I wasn’t some scary, crazy, one-eyed blogger? Perhaps you identified with my stories? Perhaps you heard something in my blog that rang true? Perhaps you knew I would read, laugh, cry and listen with you? Well, ALL of the above!

So, this brings me to some very exciting news. I have registered the URL RENTERTAINING.com. RENTERTAINING.com will be a sister company/website/blog to RENT SODA. RENTERTAINING.com  showcases YOUR stories. You can be anonymous, or you can identify yourself. Whatever your comfort zone is. Any incriminating details will be removed to protect the identities of the innocent. (GRIN!) But the content -  YOUR story will shine through so that others, real people in this very real indsutry of ours, can laugh and cry with you. Just as I did.

So, with that, I am putting out a call for YOUR stories. Email me at daisy {at} rentertaining(.)com. Over the next few weeks, I will be working on RENTERTAINING.com (don’t check it yet, there’s nothing up yet), and hope to launch it for New Year’s. Just in time to start off 2010 right.

Your partner in pursuit of laughter,

-Daisy Nguyen in Minneapolis, Minnesota

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

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Time to SHAKE IT UP!

I am a problem solver, so when people call me, it’s because they have a problem or in some instances, several problems. So, for me, problems are good for business. I love other people’s problems, as that means I can help. (at least in most cases!)

Lately, I have been getting calls regarding the market. We all know, the market has changed, and so many companies and people are having trouble changing to respond to this new economic environment. My conversations usually go something like this:

Caller: The market has changed, and my vacancy at XYZ Apartments is creeping up. We recently took a huge hit in August, and occupancy rates have never been this low before, and we have NO traffic. We’ve been trying everything – all the things we’ve done in the past that has worked for us, but this time, nothing is working. Do you have any ideas where else we can get traffic and help me with my vacancy?

WAIT a minute, let me get this right. You’re trying all the things that you’ve always done, and they aren’t working. Have you considered trying something different? A different market/economy calls for a new/revised marketing approach. If all your advertising sources aren’t working, it could be your advertising and approach.

Many people THINK they want to try something new, but they are still stuck on the “we’ve never done THAT before.” In talking with new or prospective clients, much of my initial conversations are centered around just getting everyone comfortable with trying something different. What is it about change that people are afraid of? If you haven’t already noticed, the times have changed without your permission. If all the old things aren’t working, if the market conditions have changed, doesn’t it make sense to:

Revisit … Revamp … Renew … Re-invent!

Folks, its time to SHAKE IT UP. The worse that could happen is that you might continue to be right where you’re at – as that is what the market demands. However, if you change to accomodate your market, you just COULD capture the attention, hearts, minds, needs of this new market. Imagine THAT! What would that mean for your property?

My next several blog posts will be centered around some small changes that can have a HUGE affect on your bottom line.

SHAKE IT UP!

Don’t Get it? GET IT!

-Daisy Nguyen in Minneapolis, Minnesota

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

Become a fan of RENTSODA on facebook.  Connect with RENTSODA on LinkedIn!

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