You’ve been there – your prospect apartment tour is going well, you are excited, your prospects are talking about where they are going to place their furniture, and then they utter the dread words: We’re going to take a look at a few more places and we’ll BE BACK. You just got B-BACK’ed! How do [...]
Posts under ‘Leasing’
“I’m So Glad You Called Today” – 4 Phone Tips to Turn a Call into an Apartment Tour
Phones have been around for over 140 years, so answering the phone is nothing new – or is it? Having a great telephone conversation is one of the best and most powerful apartment marketing/leasing techniques in our industry. It sets the stage for the rest of the leasing experience for your apartment prospect. Are you [...]
Craigslist-phobia: Don’t lose FREE Apartment Rentals!
During my training classes I always encourage leasing professionals to use Craigslist postings. Where else can you get your message in front of hundreds of people looking to rent YOUR apartment, schedule your message to run when you want it to (and when you are available to promptly respond to inquiries) and best yet–it is [...]
GONE FISHING: using the right bait for your apartment prospect
I recently had lunch with my friend and professional peer, Laurel Zacher. We were discussing the key to understanding psychographics when working with site marketing or training of leasing staff. I have been frustrated by multi housing professionals assuming that every customer shares their likes and dislikes. I was floundering trying to explain how we have [...]
Got VACANCY? Apartment Models – Is it a DO or DON’t or CAN’t Afford It?
If you have vacant apartments, and thinking about modeling an apartment, you’re probably thinking, can you afford it? You can’t afford NOT to have a model! CONSIDER THIS: All new apartment developments I work with have apartment models. If the apartment has lots of different floor plans, especially if there are any odd angles, or [...]
Leasing Agent Compensation?…First a word about VACANCY!
As a consultant to the apartment industry, I am asked a LOT, “What’s fair leasing agent compensation? Is their a leasing commission structure you would recommend?” There is no easy or short answer to this question, so let’s take a round about way of discuss it, and then my next article will zoom RIGHT into [...]
TOP 10 TIPS to Get the MOST Out of CRAIGSLIST Apartment Ads
Craigslist, when smartly used as part of your marketing/advertising campaign, can become one of your apartment community’s top traffic generators. If it’s not, you’re not getting the most out of your Craigslist ads. Here are the TOP 10 Things You Need to Know to Maximize Your Craigslist Ads for your Apartment Community: Generally, web traffic is [...]
Apartment Leasing Tips Learned From George W. Bush at #NAA10 – Education Conference
At the NAA 2010 Education Conference last week in New Orleans, the keynote speaker was George W. Bush. I didn’t know what to expect and was a little leery how this would fit into the rest of the week. When I walked out from the session, not only did I have a little crush on [...]
Good Customer Service is Dead! Where is the LOVE?
You read it right -GOOD Customer Service is DEAD. Where is the LOVE? (Video: Black Eyed Peas — Where is the Love?) This is actually good news — If you are one of the few apartment communities that consistently provides good customer service, you are WAY ahead of the game. Even if you THINK you’re doing [...]
Lack of Motivation? Leasing Stalled? How to Change Your Tune
All this talk about a depression, soft market and price drops. OH MY! Not to mention pay freezes, working twice as hard for half as much traffic, it’s not a wonder that there is a lack of motivation out there. How do we change this and re-invigorate our teams, win leases, and enjoy our jobs [...]