Phones have been around for over 140 years, so answering the phone is nothing new – or is it? Having a great telephone conversation is one of the best and most powerful apartment marketing/leasing techniques in our industry. It sets the stage for the rest of the leasing experience for your apartment prospect. Are you [...]
Posts under ‘People Skills’
GONE FISHING: using the right bait for your apartment prospect
I recently had lunch with my friend and professional peer, Laurel Zacher. We were discussing the key to understanding psychographics when working with site marketing or training of leasing staff. I have been frustrated by multi housing professionals assuming that every customer shares their likes and dislikes. I was floundering trying to explain how we have [...]
New to the Apartment Industry/Job/Career? 4 Stages to an Epiphany!
Are you new to the apartment industry? New to your employer? New career? New promotion? On a new project? There are 4 stages that every NEWBIE goes through before becoming comfortable in the new position. When I first started at Dominium Management Services several years ago, I was lucky enough to take a class called “Managing for [...]
Apartment Leasing Tips Learned From George W. Bush at #NAA10 – Education Conference
At the NAA 2010 Education Conference last week in New Orleans, the keynote speaker was George W. Bush. I didn’t know what to expect and was a little leery how this would fit into the rest of the week. When I walked out from the session, not only did I have a little crush on [...]
Personnel/Personal Development: Do You Have a Plan?
When it come to personnel development – do you have a plan? How about PERSONAL development – do you have a plan? Success comes from within. For an organization to be successful, in order for your apartment project to be successful, the success must come from within. At the very heart of each project, at [...]
Supervisors & Employees: Take Advantage of Your “Open Door” Policy
Are you a supervisor with an “open door” policy? Are you an employee that works for someone that has an “open door” policy? Are you maximizing the “open door” policy to be a better supervisor or better employee? “Open door” policies are not just for dispute resolution. A true open door policy is a communication [...]
Career Advancement in the Apartment Industry: Speak the Language of Business!
In today’s economy, for every job opening available, there are hundreds of applicants. In working with owners/investors/executive level management, their number one complaint is: there is a shortage of TOP level talent. Many, look outside their organizations to find TOP level talent. And yet, everyday, I hear from people in the industry that feel they are passed over [...]
How To Be Successful In The Apartment Industry: Participate, Participate, Participate!
I’ve had a LOT of conversations recently, and one topic has been a recurring theme: Success. Two recurring questions: 1.) How do we make our apartment communities more successful? 2.) How do we make OURSELVES more successful? As a consultant and a writer of a popular industry blog, I meet with A LOT of people. I [...]
The SKY is FALLING! How to Deal With Dramatic/Difficult People
If you are in the multi-family industry,work at an apartment community, its a given: You WILL have to deal with difficult people. I’m not just talking about the person who might be unhappy about the color of the sky, I’m talking about the person who is IRRATE and thinks it’s YOUR fault ”the sky is falling!” How you can deal with THAT person [...]