Your community’s facebook page should have a facebook username, also known as a vanity URL. Why? Being able to choose the URL for your facebook page is like a vanity license plate – it not only makes it easy to remember (and hence share with others), but helps you claim a little piece of facebook space as your own. [...]
Posts under ‘Social Media Marketing’
TWEET TWEET: Twitter for Business Users and Apartment Marketers
I’ve been following the whole TWITTER phenomenon very closely. At first, I was VERY confused. Who would use twitter and why? More importantly, why would I use twitter, and what would I tweet? After months of following tweeters, tweeting, searching tweets, reading tweets, re-tweeting, something dawned on me: Not all twitter users are created equal! [...]
Dear Apartment ILS: KISS! (Keep It Simple Silly!)
We all have a love/hate relationship with our apartment ILS’s. We love them for everything they do, and we hate them for everything they do. Yes, I’m talking about Rent.com, ForRent.com, Apartments.com, Move.com, ApartmentFinder.com – those are my big ones, but I’m sure I’m not mentioning dozens of other ones. I’m talking about ALL of [...]
What should we be "facebooking?" in the Multi-Family industry?
OK, so now that we’ve established that facebook does have a positive ROI, that we SHOULD be “doing it,” the question naturally becomes, how/what should we be “doing” on facebook? This is PART III of a 3-part series. You can read the intro here: Intro: 3 facebook questions everyone asks when starting out… OR Part [...]
Facebook-itis: Addressing the fear of facebook head on!
Part II: Facebook-itis: Addressing the fear of facebook head on! AKA Should my site(s)/apartment community(s) ”do” facebook? - This is usually asked by someone who realizes that they NEED to be on Facebook – because everyone ELSE is thinking about it or already “DOING IT.” Heard the buzz, now wondering… This is PART II of a 3-part series. You can [...]
The ROI of facebook – the value of creating community
OK, so the million dollar question is: What is the ROI (Return on Investment) of facebook for my site? Usually followed up by – how many leases can I get from facebook? Serious questions, and just like an owner/investor/upper management to get to the point – eh? Well, short answer is your ROI is either [...]
3 Facebook questions everyone asks when starting out…
People ask me all the time about facebook. Some people are just confused, some are scared, some are excited, some are clueless, still others hesitant, and then there are those who FAKE it! (You know who I’m talking about!) Why all the confusion? Why all the ruckus? I just don’t get it, and if you have been [...]
Time to SHAKE IT UP!
I am a problem solver, so when people call me, it’s because they have a problem or in some instances, several problems. So, for me, problems are good for business. I love other people’s problems, as that means I can help. (at least in most cases!) Lately, I have been getting calls regarding the market. [...]