Crime is an issue in any apartment community. Because apartments communities are denser populations, your apartment complex can be appealing to criminals – in a short amount of time, over a short distance of space, they have access to a higher number of “opportunities.” What are some affordable tips that you can implement NOW that [...]
Posts Tagged ‘apartment community’
“I’m So Glad You Called Today” – 4 Phone Tips to Turn a Call into an Apartment Tour
Phones have been around for over 140 years, so answering the phone is nothing new – or is it? Having a great telephone conversation is one of the best and most powerful apartment marketing/leasing techniques in our industry. It sets the stage for the rest of the leasing experience for your apartment prospect. Are you [...]
Got VACANCY? Apartment Models – Is it a DO or DON’t or CAN’t Afford It?
If you have vacant apartments, and thinking about modeling an apartment, you’re probably thinking, can you afford it? You can’t afford NOT to have a model! CONSIDER THIS: All new apartment developments I work with have apartment models. If the apartment has lots of different floor plans, especially if there are any odd angles, or [...]
RENT SODA Welcomes Jim Baumgartner!
It’s July, and RENT SODA is shaking it up once again – with groundbreaking news: (drum roll please!) WELCOME JIM BAUMGARTNER to team RENT SODA! With the addition of Jim, we are adding more texture to the RENT SODA landscape through rich experience & ideas. Our end result will remain the same: striving to help [...]
GET OUT of HERE! How To GET IT When You’re In A Rut
It can be hard to always be ON. It can be hard to GET IT all the time. Whether that means being CREATIVE, ENERGETIC, FRESH, SUNNY, SOCIAL, PATIENT, or POSITIVE. When you go to the same office (apartment complex/corporate office/etc.) everyday, talk to the same people every day, or drink the same kool-aid every day, you can [...]
Good Customer Service is Dead! Where is the LOVE?
You read it right -GOOD Customer Service is DEAD. Where is the LOVE? (Video: Black Eyed Peas — Where is the Love?) This is actually good news — If you are one of the few apartment communities that consistently provides good customer service, you are WAY ahead of the game. Even if you THINK you’re doing [...]
Apartment Communities: 10 Elements of an Effective Pet Policy
With vacancies at 10 year high’s, apartment communities are finding ways to become more appealing to the apartment dweller. An area that you can use to broaden your renter population: Pet Owners! (The happy spirit pictured is my dog, Jazz, one of the happiest, most loving dogs EVER. I would never live someplace that does [...]
Being Shy About Business Won’t Win Leases – How to Take Your Competition OUT!
Everyone knows – being shy about business – especially leasing, won’t win you any leases. Have fears or doubts? Your prospects can smell it a mile away -and so can your competion. So what WILL win you leases? This is a picture of me in 2nd grade. I had just transferred to a new school. I was [...]
Apartment Marketing: Get READY, Get SHARP – Call your ILS Account Rep!
1/12 of the year is over, and the clock is ticking. Have you made progress towards your occupancy goals, or have you started the year off already behind? Your PRIME leasing season is coming – are you ready? Whatever the case, the best way to maximize your upcoming leasing opener is to call your Internet Listing [...]
Your Apartment Community’s Facebook Page Needs a Vanity URL
Your community’s facebook page should have a facebook username, also known as a vanity URL. Why? Being able to choose the URL for your facebook page is like a vanity license plate – it not only makes it easy to remember (and hence share with others), but helps you claim a little piece of facebook space as your own. [...]