You’ve been there – your prospect apartment tour is going well, you are excited, your prospects are talking about where they are going to place their furniture, and then they utter the dread words: We’re going to take a look at a few more places and we’ll BE BACK. You just got B-BACK’ed! How do [...]
Posts Tagged ‘apartment marketing’
“I’m So Glad You Called Today” – 4 Phone Tips to Turn a Call into an Apartment Tour
Phones have been around for over 140 years, so answering the phone is nothing new – or is it? Having a great telephone conversation is one of the best and most powerful apartment marketing/leasing techniques in our industry. It sets the stage for the rest of the leasing experience for your apartment prospect. Are you [...]
Craigslist-phobia: Don’t lose FREE Apartment Rentals!
During my training classes I always encourage leasing professionals to use Craigslist postings. Where else can you get your message in front of hundreds of people looking to rent YOUR apartment, schedule your message to run when you want it to (and when you are available to promptly respond to inquiries) and best yet–it is [...]
TOP 5 RENT SODA Blogs – Thanks for Reading!
The great thing about good content, it continues to be GOOD CONTENT. We are always striving for good blogs for our loyal readers! As the small type on the picture states: You can never learn less, you can only learn more. – Fuller R. Buckminster In case you missed out on some of the best, [...]
GONE FISHING: using the right bait for your apartment prospect
I recently had lunch with my friend and professional peer, Laurel Zacher. We were discussing the key to understanding psychographics when working with site marketing or training of leasing staff. I have been frustrated by multi housing professionals assuming that every customer shares their likes and dislikes. I was floundering trying to explain how we have [...]
Got VACANCY? Apartment Models – Is it a DO or DON’t or CAN’t Afford It?
If you have vacant apartments, and thinking about modeling an apartment, you’re probably thinking, can you afford it? You can’t afford NOT to have a model! CONSIDER THIS: All new apartment developments I work with have apartment models. If the apartment has lots of different floor plans, especially if there are any odd angles, or [...]
MOBILIZE Your Apartment Website For Smartphones, iPhones, Blackberries!
Smart phones, iPhones, Blackberries are everywhere. They keep us connected to our world – through the phone, internet, text messaging, etc. I am addicted to mine. Not JUST addicted to it, but I LOVE it. And I LOVE it even more, when my favorite sites have applications for my mobile device OR they have “mobilized” [...]
Leasing Agent Compensation?…First a word about VACANCY!
As a consultant to the apartment industry, I am asked a LOT, “What’s fair leasing agent compensation? Is their a leasing commission structure you would recommend?” There is no easy or short answer to this question, so let’s take a round about way of discuss it, and then my next article will zoom RIGHT into [...]
TOP 10 TIPS to Get the MOST Out of CRAIGSLIST Apartment Ads
Craigslist, when smartly used as part of your marketing/advertising campaign, can become one of your apartment community’s top traffic generators. If it’s not, you’re not getting the most out of your Craigslist ads. Here are the TOP 10 Things You Need to Know to Maximize Your Craigslist Ads for your Apartment Community: Generally, web traffic is [...]
GET OUT of HERE! How To GET IT When You’re In A Rut
It can be hard to always be ON. It can be hard to GET IT all the time. Whether that means being CREATIVE, ENERGETIC, FRESH, SUNNY, SOCIAL, PATIENT, or POSITIVE. When you go to the same office (apartment complex/corporate office/etc.) everyday, talk to the same people every day, or drink the same kool-aid every day, you can [...]