During my training classes I always encourage leasing professionals to use Craigslist postings. Where else can you get your message in front of hundreds of people looking to rent YOUR apartment, schedule your message to run when you want it to (and when you are available to promptly respond to inquiries) and best yet–it is [...]
Posts Tagged ‘apartment’
RENT SODA Welcomes Jim Baumgartner!
It’s July, and RENT SODA is shaking it up once again – with groundbreaking news: (drum roll please!) WELCOME JIM BAUMGARTNER to team RENT SODA! With the addition of Jim, we are adding more texture to the RENT SODA landscape through rich experience & ideas. Our end result will remain the same: striving to help [...]
GET OUT of HERE! How To GET IT When You’re In A Rut
It can be hard to always be ON. It can be hard to GET IT all the time. Whether that means being CREATIVE, ENERGETIC, FRESH, SUNNY, SOCIAL, PATIENT, or POSITIVE. When you go to the same office (apartment complex/corporate office/etc.) everyday, talk to the same people every day, or drink the same kool-aid every day, you can [...]
Good Customer Service is Dead! Where is the LOVE?
You read it right -GOOD Customer Service is DEAD. Where is the LOVE? (Video: Black Eyed Peas — Where is the Love?) This is actually good news — If you are one of the few apartment communities that consistently provides good customer service, you are WAY ahead of the game. Even if you THINK you’re doing [...]
Being Shy About Business Won’t Win Leases – How to Take Your Competition OUT!
Everyone knows – being shy about business – especially leasing, won’t win you any leases. Have fears or doubts? Your prospects can smell it a mile away -and so can your competion. So what WILL win you leases? This is a picture of me in 2nd grade. I had just transferred to a new school. I was [...]
Success in the Apartment Industry: Where do you Participate, Participate, Participate?
So you read my PARTICIPATE in your SUCCESS article, and your new year’s resolution is to participate in your industry, your career, and your success. Where to start? No better place than with a recommendation from your peers! Please leave a comment on where in the industry you are participating, and any comment you feel relevent. [...]
How To Be Successful In The Apartment Industry: Participate, Participate, Participate!
I’ve had a LOT of conversations recently, and one topic has been a recurring theme: Success. Two recurring questions: 1.) How do we make our apartment communities more successful? 2.) How do we make OURSELVES more successful? As a consultant and a writer of a popular industry blog, I meet with A LOT of people. I [...]
“Professionally Managed by…” What does THAT mean?
Recently, a close friend of mine asked me, “what does professionalism mean to you & how does it pertain to our apartment industry? I want our company to be more ‘professional’ and I want to better understand what that means.” THIS – from one of the smartest most professional people I know? I took the question seriously. [...]
TWEET TWEET: Twitter for Business Users and Apartment Marketers
I’ve been following the whole TWITTER phenomenon very closely. At first, I was VERY confused. Who would use twitter and why? More importantly, why would I use twitter, and what would I tweet? After months of following tweeters, tweeting, searching tweets, reading tweets, re-tweeting, something dawned on me: Not all twitter users are created equal! [...]
The SKY is FALLING! How to Deal With Dramatic/Difficult People
If you are in the multi-family industry,work at an apartment community, its a given: You WILL have to deal with difficult people. I’m not just talking about the person who might be unhappy about the color of the sky, I’m talking about the person who is IRRATE and thinks it’s YOUR fault ”the sky is falling!” How you can deal with THAT person [...]