1/12 of the year is over, and the clock is ticking. Have you made progress towards your occupancy goals, or have you started the year off already behind? Your PRIME leasing season is coming – are you ready? Whatever the case, the best way to maximize your upcoming leasing opener is to call your Internet Listing [...]
Posts Tagged ‘apartmentfinder.com’
Apartment Marketing: Print Advertising for Dummies
I was recently invited to be a “pro” for an event at the local apartment association in my area, MHA. One of the recurring questions was, “What elements make up a successful marketing plan?” For me, marketing apartments is a multi-step process. A successful marketing plan must understand the different steps, set goals for each [...]
Dear Apartment ILS: KISS! (Keep It Simple Silly!)
We all have a love/hate relationship with our apartment ILS’s. We love them for everything they do, and we hate them for everything they do. Yes, I’m talking about Rent.com, ForRent.com, Apartments.com, Move.com, ApartmentFinder.com – those are my big ones, but I’m sure I’m not mentioning dozens of other ones. I’m talking about ALL of [...]