Phones have been around for over 140 years, so answering the phone is nothing new – or is it? Having a great telephone conversation is one of the best and most powerful apartment marketing/leasing techniques in our industry. It sets the stage for the rest of the leasing experience for your apartment prospect. Are you [...]
Posts Tagged ‘apartments’
GONE FISHING: using the right bait for your apartment prospect
I recently had lunch with my friend and professional peer, Laurel Zacher. We were discussing the key to understanding psychographics when working with site marketing or training of leasing staff. I have been frustrated by multi housing professionals assuming that every customer shares their likes and dislikes. I was floundering trying to explain how we have [...]
New to the Apartment Industry/Job/Career? 4 Stages to an Epiphany!
Are you new to the apartment industry? New to your employer? New career? New promotion? On a new project? There are 4 stages that every NEWBIE goes through before becoming comfortable in the new position. When I first started at Dominium Management Services several years ago, I was lucky enough to take a class called “Managing for [...]
TOP 10 TIPS to Get the MOST Out of CRAIGSLIST Apartment Ads
Craigslist, when smartly used as part of your marketing/advertising campaign, can become one of your apartment community’s top traffic generators. If it’s not, you’re not getting the most out of your Craigslist ads. Here are the TOP 10 Things You Need to Know to Maximize Your Craigslist Ads for your Apartment Community: Generally, web traffic is [...]
Good Customer Service is Dead! Where is the LOVE?
You read it right -GOOD Customer Service is DEAD. Where is the LOVE? (Video: Black Eyed Peas — Where is the Love?) This is actually good news — If you are one of the few apartment communities that consistently provides good customer service, you are WAY ahead of the game. Even if you THINK you’re doing [...]
Apartment Communities: 10 Elements of an Effective Pet Policy
With vacancies at 10 year high’s, apartment communities are finding ways to become more appealing to the apartment dweller. An area that you can use to broaden your renter population: Pet Owners! (The happy spirit pictured is my dog, Jazz, one of the happiest, most loving dogs EVER. I would never live someplace that does [...]
Being Shy About Business Won’t Win Leases – How to Take Your Competition OUT!
Everyone knows – being shy about business – especially leasing, won’t win you any leases. Have fears or doubts? Your prospects can smell it a mile away -and so can your competion. So what WILL win you leases? This is a picture of me in 2nd grade. I had just transferred to a new school. I was [...]
Your Apartment Community’s Facebook Page Needs a Vanity URL
Your community’s facebook page should have a facebook username, also known as a vanity URL. Why? Being able to choose the URL for your facebook page is like a vanity license plate – it not only makes it easy to remember (and hence share with others), but helps you claim a little piece of facebook space as your own. [...]
Land of Opportunity or BUST! Do You See the Land of Opportunity?
Have you ever noticed the people who complain about the lack of opportunities are also the ones that are the first to say they are too busy to join, have too much work to do, can’t take on another project, and are the ones turning away perfectly good opportunities? Complain, complain, complain, blah, blah, blah. [...]
“Professionally Managed by…” What does THAT mean?
Recently, a close friend of mine asked me, “what does professionalism mean to you & how does it pertain to our apartment industry? I want our company to be more ‘professional’ and I want to better understand what that means.” THIS – from one of the smartest most professional people I know? I took the question seriously. [...]