I was recently invited to be a “pro” for an event at the local apartment association in my area, MHA. One of the recurring questions was, “What elements make up a successful marketing plan?” For me, marketing apartments is a multi-step process. A successful marketing plan must understand the different steps, set goals for each [...]
Posts Tagged ‘community’
Land of Opportunity or BUST! Do You See the Land of Opportunity?
Have you ever noticed the people who complain about the lack of opportunities are also the ones that are the first to say they are too busy to join, have too much work to do, can’t take on another project, and are the ones turning away perfectly good opportunities? Complain, complain, complain, blah, blah, blah. [...]
Success in the Apartment Industry: Where do you Participate, Participate, Participate?
So you read my PARTICIPATE in your SUCCESS article, and your new year’s resolution is to participate in your industry, your career, and your success. Where to start? No better place than with a recommendation from your peers! Please leave a comment on where in the industry you are participating, and any comment you feel relevent. [...]
How To Be Successful In The Apartment Industry: Participate, Participate, Participate!
I’ve had a LOT of conversations recently, and one topic has been a recurring theme: Success. Two recurring questions: 1.) How do we make our apartment communities more successful? 2.) How do we make OURSELVES more successful? As a consultant and a writer of a popular industry blog, I meet with A LOT of people. I [...]
“Professionally Managed by…” What does THAT mean?
Recently, a close friend of mine asked me, “what does professionalism mean to you & how does it pertain to our apartment industry? I want our company to be more ‘professional’ and I want to better understand what that means.” THIS – from one of the smartest most professional people I know? I took the question seriously. [...]
How do you FEEL? Success – It's all in the details.
Consider these 2 statements: 1.) Things happen to me. 2.) I make things happen. A small change in a statement can make a STATEMENT! A very subtle change to the sentence, but the way you FEEL when you say sentence #1 vs sentence #2 makes a WORLD of difference. We are all so concentrated on the [...]
What should we be "facebooking?" in the Multi-Family industry?
OK, so now that we’ve established that facebook does have a positive ROI, that we SHOULD be “doing it,” the question naturally becomes, how/what should we be “doing” on facebook? This is PART III of a 3-part series. You can read the intro here: Intro: 3 facebook questions everyone asks when starting out… OR Part [...]
Facebook-itis: Addressing the fear of facebook head on!
Part II: Facebook-itis: Addressing the fear of facebook head on! AKA Should my site(s)/apartment community(s) ”do” facebook? - This is usually asked by someone who realizes that they NEED to be on Facebook – because everyone ELSE is thinking about it or already “DOING IT.” Heard the buzz, now wondering… This is PART II of a 3-part series. You can [...]
The ROI of facebook – the value of creating community
OK, so the million dollar question is: What is the ROI (Return on Investment) of facebook for my site? Usually followed up by – how many leases can I get from facebook? Serious questions, and just like an owner/investor/upper management to get to the point – eh? Well, short answer is your ROI is either [...]
3 Facebook questions everyone asks when starting out…
People ask me all the time about facebook. Some people are just confused, some are scared, some are excited, some are clueless, still others hesitant, and then there are those who FAKE it! (You know who I’m talking about!) Why all the confusion? Why all the ruckus? I just don’t get it, and if you have been [...]