Your community’s facebook page should have a facebook username, also known as a vanity URL. Why? Being able to choose the URL for your facebook page is like a vanity license plate – it not only makes it easy to remember (and hence share with others), but helps you claim a little piece of facebook space as your own. [...]
Posts Tagged ‘facebook as a communications tool’
What should we be "facebooking?" in the Multi-Family industry?
OK, so now that we’ve established that facebook does have a positive ROI, that we SHOULD be “doing it,” the question naturally becomes, how/what should we be “doing” on facebook? This is PART III of a 3-part series. You can read the intro here: Intro: 3 facebook questions everyone asks when starting out… OR Part [...]
Facebook-itis: Addressing the fear of facebook head on!
Part II: Facebook-itis: Addressing the fear of facebook head on! AKA Should my site(s)/apartment community(s) ”do” facebook? - This is usually asked by someone who realizes that they NEED to be on Facebook – because everyone ELSE is thinking about it or already “DOING IT.” Heard the buzz, now wondering… This is PART II of a 3-part series. You can [...]
The ROI of facebook – the value of creating community
OK, so the million dollar question is: What is the ROI (Return on Investment) of facebook for my site? Usually followed up by – how many leases can I get from facebook? Serious questions, and just like an owner/investor/upper management to get to the point – eh? Well, short answer is your ROI is either [...]