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Renting Apartments: Am I Who I Say I Am—& Do I Know You?

I was doing cardio last week when I noticed a striking woman with long brown hair.  Now generally when people are doing cardio, hair (for both women and men) is strapped down with bandanas, caps or scrunchies.  This hair was flowing.  I figured she was in her early- to mid-thirties and ‘working’ that great hair.

Then she turned around. 

On the flip side of this flowing dark hair was a 75-year-old face. I was startled; then I started to chuckle.  I recalled an interview by Beverly Johnson, the first African-American model to appear on American Vogue (1974).  She relayed a story of how, a few years earlier, a young guy on a golf course approached her from behind, “Hey, babe!”  When she turned around he started to stammer, apologize and back up.  At that point she asked herself why she worked so hard to stay looking so young!

Am I Who I Say I Am?

If you find that you are getting a lot of hits, calls to the site and no-shows for appointments, ask yourself, does our advertising reflect who we really are?  Often our advertising paints a picture that overshoots who we actually are.

Our customers have figured this out.  They are pretty cynical about our integrity!  This is one of the reasons video is so popular—we haven’t figured out how to photoshop a video yet!  [Update: Photographer Jacque Rosenau just informed me that she is doing it with Adobe After Effects software. However, until this becomes widely known, there will still be a perception that video is reality.]  Coco Chanel said, “Hard times arouse an instinctive desire for authenticity.”  (It’s a fashion-theme day.)

Mixed messages are confusing.  Our customers do not like to be confused.  When they are confused they will just keep on moving.

Do I Know You?

We also need to make sure we know who our target market is.  In everything we do, we should visualize who our reader/viewer/listener is.  (If you are not sure, a great place to start is by looking at who is living in your building now.  What is the average age and income?  Where do they work?  Where did they move from?  What amenities attracted them to your community?)

I was recently having lunch with Kari Shideman of Move.com.  We were discussing all the exciting technology that supports our ability to rent apartments.  We landed on the subject of Facebook.  Over the course of a day one apartment community had posted several interesting messages on their Facebook page (*small print:  names have been changed to protect the innocent):

  1. Just a reminder, we will be performing snow removal clean-up at 3:00 today.  Any vehicles left in the parking lot will be towed at your expense.
  2. Have any friends or family looking for a great new place to live?  Refer them to us and get a $500 rent credit the month they move in!
  3. Will the person driving a black Camry parked in the Future Resident’s Parking space PLEASE move your car?!  If you don’t get it out in the next 30 minutes we are towing it!
  4. Friendly reminder!  Your rent is due by 5:00 today!  Any rent not received by then should include a $50 late fee.  Thank you!
  5. WE LOVE OUR RESIDENTS!  Stop by the clubhouse this Friday night for a “Resident Appreciation potluck”.

If you see this, ask yourself, ‘Do I know you?’ Or, more clearly stated, ‘Do I know WHO this Facebook page is for?  What is the purpose of our Facebook page?’  As with any other marketing source, we have to establish what function we want it to have.  It should take the following into consideration:

  1. Facebook is all about the positive.  On your personal page, you quickly delete anyone who is consistently negative.  The same is true for your community page.  Give every message a positive spin.  Using the snow removal as an example: “Can you believe we got MORE snow?!  Thanks for your patience as we have been trying to find places to push it!  Our snow removal company is coming out for a clean-up this afternoon at 3:00.  The city has given us permission to park on the street all day today.  If you have questions, please call Kitty in the office.  Thanks!”
  2. Facebook is a place for messages you want the entire world to read.  Don’t single people out on Facebook.  It is a social network.  The example about the person who parks in Future Resident Parking should be handled one-on-one.  This is not an event that you want your entire following to enjoy.  The same is true for late payers.  You know who they are.  THEY know who they are.  Having a talk with them one-on-one (and preferably early) is the most effective method of rent collection.  The rest of your residents really don’t want to be bothered with reminders to do things that they already do.
  3. Facebook is eternal…okay, maybe it isn’t forever, but your posts have a long life.  If you are having a bad day, are angry or suffering from a bad attitude do not post.  Wait a day.  If you aren’t sure, have someone else review what you have written before you put it up.
  4. Facebook works best when you pick a target audience that you want to consistently message.  Once you start messaging; run with it.  Kari Shideman adds:  “If the main “fans” or “friends” on FB are your current residents and their friends, focus your message on resident retention – pool parties, neighborhood and community events, fun trivia on the area, “meet the office team”, “meet the maintenance team”, referral offers, etc.  No negative comments, rules, regulations, etc – this is your opportunity to build positive rapport with your residents and to show other non-residents on your page how wonderfully you treat the people that live at your community.  If your target audience is future residents – then include the community and neighborhood events, along with the benefits of living at your community.”
  5. Skip the Features – Give me the benefits!  As in all sales, don’t give a laundry list.  People want to know the benefits.  For example, instead of “washer & dryer in each unit”, your post to prospects could read “Life is busy!  Our residents love that they can throw in a load of laundry on the way out the door, and put it in to dry when they get back!”  Or offer testimonials from current residents.  In the words of Kari: Make it targeted, relevant and personally engaging.

This is just the tip of the iceberg.  But if you cover these items, it will go a long way towards making Facebook a positive component of your overall marketing program.  Take the time to look at your other advertising sources as well.  Are you who you say you are? Is your marketing message pointed directly at your target market?  Eliminating confusion will strengthen your place in the market—and improve your closing ratio.    

Cheers!  Jim Baumgartner | Rent Soda

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Renting Apartments: Am I Who I Say I Am—& Do I Know You?

I was doing cardio last week when I noticed a striking woman with long brown hair.  Now generally when people are doing cardio, hair (for both women and men) is strapped down with bandanas, caps or scrunchies.  This hair was flowing.  I figured she was in her early- to mid-thirties and ‘working’ that great hair.

Then she turned around. 

On the flip side of this flowing dark hair was a 75-year-old face. I was startled; then I started to chuckle.  I recalled an interview by Beverly Johnson, the first African-American model to appear on American Vogue (1974).  She relayed a story of how, a few years earlier, a young guy on a golf course approached her from behind, “Hey, babe!”  When she turned around he started to stammer, apologize and back up.  At that point she asked herself why she worked so hard to stay looking so young!

Am I Who I Say I Am?

If you find that you are getting a lot of hits, calls to the site and no-shows for appointments, ask yourself, does our advertising reflect who we really are?  Often our advertising paints a picture that overshoots who we actually are.

Our customers have figured this out.  They are pretty cynical about our integrity!  This is one of the reasons video is so popular—we haven’t figured out how to photoshop a video yet!  [Update: Photographer Jacque Rosenau just informed me that she is doing it with Adobe After Effects software. However, until this becomes widely known, there will still be a perception that video is reality.]  Coco Chanel said, “Hard times arouse an instinctive desire for authenticity.”  (It’s a fashion-theme day.)

Mixed messages are confusing.  Our customers do not like to be confused.  When they are confused they will just keep on moving.

Do I Know You?

We also need to make sure we know who our target market is.  In everything we do, we should visualize who our reader/viewer/listener is.  (If you are not sure, a great place to start is by looking at who is living in your building now.  What is the average age and income?  Where do they work?  Where did they move from?  What amenities attracted them to your community?)

I was recently having lunch with Kari Shideman of Move.com.  We were discussing all the exciting technology that supports our ability to rent apartments.  We landed on the subject of Facebook.  Over the course of a day one apartment community had posted several interesting messages on their Facebook page (*small print:  names have been changed to protect the innocent):

  1. Just a reminder, we will be performing snow removal clean-up at 3:00 today.  Any vehicles left in the parking lot will be towed at your expense.
  2. Have any friends or family looking for a great new place to live?  Refer them to us and get a $500 rent credit the month they move in!
  3. Will the person driving a black Camry parked in the Future Resident’s Parking space PLEASE move your car?!  If you don’t get it out in the next 30 minutes we are towing it!
  4. Friendly reminder!  Your rent is due by 5:00 today!  Any rent not received by then should include a $50 late fee.  Thank you!
  5. WE LOVE OUR RESIDENTS!  Stop by the clubhouse this Friday night for a “Resident Appreciation potluck”.

If you see this, ask yourself, ‘Do I know you?’ Or, more clearly stated, ‘Do I know WHO this Facebook page is for?  What is the purpose of our Facebook page?’  As with any other marketing source, we have to establish what function we want it to have.  It should take the following into consideration:

  1. Facebook is all about the positive.  On your personal page, you quickly delete anyone who is consistently negative.  The same is true for your community page.  Give every message a positive spin.  Using the snow removal as an example: “Can you believe we got MORE snow?!  Thanks for your patience as we have been trying to find places to push it!  Our snow removal company is coming out for a clean-up this afternoon at 3:00.  The city has given us permission to park on the street all day today.  If you have questions, please call Kitty in the office.  Thanks!”
  2. Facebook is a place for messages you want the entire world to read.  Don’t single people out on Facebook.  It is a social network.  The example about the person who parks in Future Resident Parking should be handled one-on-one.  This is not an event that you want your entire following to enjoy.  The same is true for late payers.  You know who they are.  THEY know who they are.  Having a talk with them one-on-one (and preferably early) is the most effective method of rent collection.  The rest of your residents really don’t want to be bothered with reminders to do things that they already do.
  3. Facebook is eternal…okay, maybe it isn’t forever, but your posts have a long life.  If you are having a bad day, are angry or suffering from a bad attitude do not post.  Wait a day.  If you aren’t sure, have someone else review what you have written before you put it up.
  4. Facebook works best when you pick a target audience that you want to consistently message.  Once you start messaging; run with it.  Kari Shideman adds:  “If the main “fans” or “friends” on FB are your current residents and their friends, focus your message on resident retention – pool parties, neighborhood and community events, fun trivia on the area, “meet the office team”, “meet the maintenance team”, referral offers, etc.  No negative comments, rules, regulations, etc – this is your opportunity to build positive rapport with your residents and to show other non-residents on your page how wonderfully you treat the people that live at your community.  If your target audience is future residents – then include the community and neighborhood events, along with the benefits of living at your community.”
  5. Skip the Features – Give me the benefits!  As in all sales, don’t give a laundry list.  People want to know the benefits.  For example, instead of “washer & dryer in each unit”, your post to prospects could read “Life is busy!  Our residents love that they can throw in a load of laundry on the way out the door, and put it in to dry when they get back!”  Or offer testimonials from current residents.  In the words of Kari: Make it targeted, relevant and personally engaging.

This is just the tip of the iceberg.  But if you cover these items, it will go a long way towards making Facebook a positive component of your overall marketing program.  Take the time to look at your other advertising sources as well.  Are you who you say you are? Is your marketing message pointed directly at your target market?  Eliminating confusion will strengthen your place in the market—and improve your closing ratio.    

Cheers!  Jim Baumgartner | Rent Soda

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Better Retention through Grocery Carts*?

In the past, one of my frustrations with new construction is that within 37 minutes of moving in your first residents, ugly beat-up old grocery carts from neighborhood shopping centers start appearing in the common areas.  Grocery carts may be the wire hangers of the multifamily industry:  they reproduce at an astonishing rate.  Why not streamline the look, modify them to protect your walls and elevator cabs and get some marketing oomph from them?

Yesterday, I spent the afternoon working with my friend Linda Kelley, CEMG (Chief Executive Marketing Guru) at City’s Best Marketing (http://www.c-b-m.com/)  in Minneapolis.  She and her team continually work towards the goal of cutting-edge marketing innovation.  I walked into her office and was blocked by a sleek gray cart.  Linda is a lover of fine food.  She ensures that the kitchen in their employee lounge is always fully stocked and has been known for spontaneous acts of culinary.  My first reaction was that perhaps she was trying to efficiently transport food.  But no!  It was a sample of their latest concept:  customized grocery carts!  Now instead of seeing the name of your local retailer emblazoned on your site grocery carts, you can have your site name or company website imprinted on the handle.  As we started brainstorming together (practicing creative one-upmanship) we tossed out other ideas—placards along the walls of the cart featuring discounts for residents at area restaurants and shops; resident referral signs; or flyers announcing resident events, directing folks to your Facebook page, etc.  Why not make these utilitarian tools—items that we don’t even notice when we see them—work for us?

*Or for our friends on the East Coast—Carriages, or in Denver:  Buggy.

Cheers!  Jim Baumgartner | Rent Soda

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Your Apartment Community’s Facebook Page Needs a Vanity URL

Your community’s facebook page should have a facebook username, also known as a vanity URL.

Why? Being able to choose the URL for your facebook page is like a vanity license plate – it not only makes it easy to remember (and hence share with others), but helps you claim a little piece of facebook space as your own. Why let someone else (facebook) randomly set your URL, when you can control how people find you, remember you AND how google ranks you?

(Photo provided by aprilzosia on flickr through creative commons license.)

What am I talking about?

Most facebook URL’s are something like http://facebook.com/profile.php?id=123456789  – that’s hard to remember!

Now take for example, RENT SODA’s facebook URL: http://facebook.com/rentsoda – WAY easier!

In terms of SEO, having a facebook vanity url will help your facebook page rank higher in google searches than pages without a vanity url.

Follow these steps to claim your facebook vanity URL for your apartment community:

1.) First, carefully think of a username you want to use. Once it’s been selected, you won’t be able to change or transfer it. Usernames need to be at least 5 characters made of only alphanumeric characters. A period (.) is also allowed.

2.) Go to http://facebook.com/username  . Follow the prompts for your profiles and each fan page administered by your profile. For fanpages, facebook requires that your page have a minimum of 25 fans.

Don’t get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota MN

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

Become a fan of RENTSODA on facebook.  Connect with RENTSODA on LinkedIn!

Follow RENTSODA on Twitter!

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Leasing: 10 Steps From SAD to RAD!

Here in Minnesota, we blame the leasing slow-down to the weather – we tell ourselves that no one wants to move when there is snow on the ground. (And who would really?)

It’s not the snow. It’s SAD. (Seasonal Affective Disorder) And it happens EVERY year, EVERY where. So let’s not get our undies in a bunch! If you can plan it right, you’ll forget about being SAD and become RAD (Rocking All Day!)

Below is RENT SODA’s 10 step program from SAD to RAD:

  1. ACCEPT that SAD does happen. Your prospects get SAD, and they don’t want to move. Your office is afflicted by SAD, and it’s hard to keep a positive attitude. First step is to ACCEPT that SAD happens!
  2. The second and MOST important of the 10 activities, is to GET OVER IT. SAD happens to good people! Let’s stop whining about how bad it is, how bad it might be, how bad it’s going to be, how bad the economy is, stop worrying, stop attracting that negativity! It’s one thing to accept it, but let’s not wallow in SAD-ness! GET OVER IT.
  3. Every time you accomplish one of these steps, cross it off your list! Now that you’re over IT, breathe in, breathe out, and print out this list to be used as your CHECKLIST.
  4. Update, refresh, renew your ILS listings: This is a great time to look at all of your ILS’s. Who are you using? What new features have they implemented that you may not have taken advantage of? Many times, our ILS vendors are responding to our feedback and requests. They are constantly changing their programs, adding features to meet our needs. TAKE ADVANTAGE of their new features. Don’t just glaze over something. Look over it, review it, assign it to someone on your team, and take advantage of all the new features your ILS has to offer!
  5. Evaluate if your current ILS’s are doing what you need. If not, change it up. Add new ones. There are new listing services coming on-line all the time. Many are extremely affordable. Some are free!
  6. Take a look at your Craig’s List adds. NO, STOP, take a REAL GOOD look at them. Some of those craig’s list ads are embarrassing. These look nothing like your brand, your image, or your other internet listings. Now is a good time to design, tweak, and change those ads to match your image and brand. Tired of posting craigslist ads? There are a TON of services that will post them for you ALL at an EXTREMELY affordable price. (Usually under $40.00/property/month!) If you need a list of providers, email me.
  7. Join a networking group in the industry. You local apartment association is a great place to start. Getting involved in a committee or group is an awesome opportunity to be around other people in the industry. It’s so easy to get caught up in our own thing and forget there’s a WHOLE world of ideas out there! Get out there and collaborate, share, and learn through your participation in a group other than your own employer. If there isn’t a local apartment association in your area, join a networking group that interests you. There are tons of marketing groups, young professionals groups, political groups, etc. You name it, there’s a group out there that you can join, share, learn from and grow with! Ask around for recommendations, and if all else fails, try http://www.meetup.com/
  8. Refocus on resident retention. During the spring/summer months, your leasing agents spend a lot of time doing call-backs to follow-up on ALL those prospects. Now that the prospect list has dwindled to a few a week, use that time to have your leasing agents call on current residents. Call them to follow-up on maintenance items, call them to say thank you, call your residents to wish them a happy new year. Whatever the reason, your residents probably don’t hear from you very often – except during an emergency or if rent is overdue. Use this opportunity to create a positive, no pressure interaction.
  9. Work on boosting your apartmentratings.com ratings. If you have had any positive interactions with any of your residents during this time, follow-up with a personal phone call (don’t just send them an email) and invite them to write a review on apartmentratings.com.
  10. Shake it up and shake SAD out. Smile, shake hands, hug someone, wave, say “Happy New Year!” dance, laugh, giggle. Shake it up and shake SAD out.

Use this SAD time wisely, and in doing so, you can turn leasing from SAD into RAD! (Rocking ALL DAY!)

Do you want to add steps to Leasing: From SAD to RAD? Post a comment or email me and add to the 10 step program.

Don’t Get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

Become a fan of RENTSODA on facebook.  Connect with RENTSODA on LinkedIn!

Follow RENTSODA on Twitter!

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What should we be "facebooking?" in the Multi-Family industry?

OK, so now that we’ve established that facebook does have a positive ROI, that we SHOULD be “doing it,” the question naturally becomes, how/what should we be “doing” on facebook?

This is PART III of a 3-part series. You can read the intro here:

Intro: 3 facebook questions everyone asks when starting out… 

OR Part I: The ROI of Facebook – the Value of Creating Community

OR Part II: Facebook-itis: Addressing the Fear of Facebook head-on!

This is a loaded question, as many times, in our industy, we are focused on leasing apartments. We naturally want to tout our advatanges and post our specials – the way our traditional marketing avenues with print advertising and ILS’s have allowed us to do. Please keep in mind that for our industry (as we have now discussed on the ROI of facebook – the Value of Creating Community), facebook CAN be a marketing tool, however, it is first and foremost a connecting and communications tool to creating and fostering community. Facebook is NOT traditional, so to be able to use it as a marketing tool, we will need to think about it non-traditionally. Throw away those ideas of just blasting what your community is about, “advertising” specials, or listing prices. To better help you determine what you should be “doing” on facebook, let’s address a couple of basic questions:

  1. Who do you think your community’s “friend” or “fan” is?
  2. Why do you think they are would accept a “friend” or “fan” request from you?
  3. What do you think your “friends” or “fans” are there to see/hear?

These are the questions you SHOULD be asking and answering to determine what SHOULD go on your facebook page. IF your facebook page consists of 100 eager prospects just waiting for a rent special so that they can finally sign a lease with you, than by all means, advertise your rent specials.

I don’t think this will be the case for 99% of sites out there!

I’d like to open this up for discussion. Please leave a comment that answers the 3 questions noted above. If you don’t feel comfortable leaving a public comment, email me! (Daisy {at} rentsoda(.)com) My next article will compile all your private and public comments to share with all. (If you email me privately, I will leave include your comment, but won’t quote you. If you leave a public comment, I may quote you & link to your company. – OR tell me how you want it handled!)

Don’t Get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

Become a fan of RENTSODA on facebook.  Connect with RENTSODA on LinkedIn!

Follow RENTSODA on Twitter!

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Facebook-itis: Addressing the fear of facebook head on!

Part II: Facebook-itis: Addressing the fear of facebook head on! AKA Should my site(s)/apartment community(s) ”do” facebook? - This is usually asked by someone who realizes that they NEED to be on Facebook – because everyone ELSE is thinking about it or already “DOING IT.” Heard the buzz, now wondering…

This is PART II of a 3-part series. You can read the intro here:

3 facebook questions everyone asks when starting out… 

OR Part I: The ROI of Facebook – the Value of Creating Community

This is a great question. And the answer is as simple as YES.

KNOW THIS: In the Multi-family residential industry, we know who our typical renter demographic is - the biggest group of renters is ages 18-30. (Demographic information from NMHC - to see more demographic information, click here.) Our second biggest group, ages 30 – 44, and then 3rd largest demographic age group is 45-64, and then 4th is 65+.

KNOW THIS: Facebook demographics, as reported by istrategylabs.com as of 07/04/09, reported that the largest demographic of facebook users, ages 18 – 34 years old, totalled over 36MILLION users. The 2nd biggest demographic age group reported was 35-54 years old - totalled over 20MILLION users. The 55+years old user group totaled over 6MILLION users. The 55+ group was growing at a rate of 513% from the first half of 2009. (For complete istrategylabs.com statistics on facebook-click here. To see facebook’s statistics click here.) If your renter or prospect isn’t already on facebook, they WILL be. Will you be there to welcome them?

Technology continues to change, and with change comes new technology. Stay current with the new technologies – that’s how today’s business is done. (And for the most part, they can make life easier!)

If you think facebook maybe a fad – so what? A fad that has the attention of over 62MILLION U.S. users. WOW. GET IT while the gettin’s good. And if something else comes along, you can get GET THAT too.

And what about fear? Let’s address those fears quickly: Fear that you maybe exposing yourselves to liability? Fear that you may project the wrong image? Or fear that you may say the wrong things? Or fear that this might be too much work?

Well, to quote one of John Mayer’s recent tweets, ” …life may continue to be hard for you.” (For John Mayer’s full tweet/quote in its original context, click here and look at November 7th, 2009′s tweet.)

-Hey, I’m just being real. Agree? Disagree? LOVE IT? HATE IT? Still undecided? Want to chat? Leave me a comment!

Don’t Get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

Become a fan of RENTSODA on facebook.  Connect with RENTSODA on LinkedIn!

Follow RENTSODA on Twitter!

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3 Facebook questions everyone asks when starting out…

People ask me all the time about facebook. Some people are just confused, some are scared, some are excited, some are clueless, still others hesitant, and then there are those who FAKE it! (You know who I’m talking about!) Why all the confusion? Why all the ruckus? I just don’t get it, and if you have been reading my posts and know my tagline, well, I GET IT. But all this confusion is…confusing!

So, let’s talk it out, or should I say, blog it out. I’ve narrowed down the top three questions I get asked most often:

1.) What is my ROI when using facebook as a marketing tool? – This is usually asked by various levels of upper management – your CEO’s/COO’s/VP’s/Director’s. Occasionally a very business-minded manager also ponders this out loud.

2.) Should my site(s) “do” facebook? – This is usually asked by someone who realizes that they NEED to be on Facebook – because everyone ELSE is thinking about it or already “DOING IT.”

3.) What should we (as sites) be “doing” on facebook? – This is usually asked by someone who has just opened up a facebook account and realizes they don’t know what to say or “do.” Their friend list consists of 22 people - 10 of whom are vendors, 8 are competitors, 1 is their mother, and the last 3, they *hope* are residents or prospects of their apartment community. OUCH.

Don’t get me wrong, there are a TON of other questions, but these are the ones I get asked most often. AND, very relevant questions for beginning users, intermediate users, and advanced users. As an industry, we need to understand these 3 questions – and GET IT – right.

HEAVY questions – this week, I will be writing a series of 3 posts to address each of these questions in a little more depth, but keeping each post at a reasonably short length. Hopefully I can make light of the  questions and have some fun while I’m at it! The good news: by asking these questions, you are on the right track to GET IT!

Don’t Get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

Become a fan of RENTSODA on facebook.  Connect with RENTSODA on LinkedIn!

Follow RENTSODA on Twitter!

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