You’ve been there – your prospect apartment tour is going well, you are excited, your prospects are talking about where they are going to place their furniture, and then they utter the dread words: We’re going to take a look at a few more places and we’ll BE BACK. You just got B-BACK’ed! How do [...]
Posts Tagged ‘marketing consultant apartment’
“I’m So Glad You Called Today” – 4 Phone Tips to Turn a Call into an Apartment Tour
Phones have been around for over 140 years, so answering the phone is nothing new – or is it? Having a great telephone conversation is one of the best and most powerful apartment marketing/leasing techniques in our industry. It sets the stage for the rest of the leasing experience for your apartment prospect. Are you [...]
Got VACANCY? Apartment Models – Is it a DO or DON’t or CAN’t Afford It?
If you have vacant apartments, and thinking about modeling an apartment, you’re probably thinking, can you afford it? You can’t afford NOT to have a model! CONSIDER THIS: All new apartment developments I work with have apartment models. If the apartment has lots of different floor plans, especially if there are any odd angles, or [...]
Leasing Agent Compensation?…First a word about VACANCY!
As a consultant to the apartment industry, I am asked a LOT, “What’s fair leasing agent compensation? Is their a leasing commission structure you would recommend?” There is no easy or short answer to this question, so let’s take a round about way of discuss it, and then my next article will zoom RIGHT into [...]
New to the Apartment Industry/Job/Career? 4 Stages to an Epiphany!
Are you new to the apartment industry? New to your employer? New career? New promotion? On a new project? There are 4 stages that every NEWBIE goes through before becoming comfortable in the new position. When I first started at Dominium Management Services several years ago, I was lucky enough to take a class called “Managing for [...]
TOP 10 TIPS to Get the MOST Out of CRAIGSLIST Apartment Ads
Craigslist, when smartly used as part of your marketing/advertising campaign, can become one of your apartment community’s top traffic generators. If it’s not, you’re not getting the most out of your Craigslist ads. Here are the TOP 10 Things You Need to Know to Maximize Your Craigslist Ads for your Apartment Community: Generally, web traffic is [...]
RENT SODA Welcomes Jim Baumgartner!
It’s July, and RENT SODA is shaking it up once again – with groundbreaking news: (drum roll please!) WELCOME JIM BAUMGARTNER to team RENT SODA! With the addition of Jim, we are adding more texture to the RENT SODA landscape through rich experience & ideas. Our end result will remain the same: striving to help [...]
Apartment Leasing Tips Learned From George W. Bush at #NAA10 – Education Conference
At the NAA 2010 Education Conference last week in New Orleans, the keynote speaker was George W. Bush. I didn’t know what to expect and was a little leery how this would fit into the rest of the week. When I walked out from the session, not only did I have a little crush on [...]
GET OUT of HERE! How To GET IT When You’re In A Rut
It can be hard to always be ON. It can be hard to GET IT all the time. Whether that means being CREATIVE, ENERGETIC, FRESH, SUNNY, SOCIAL, PATIENT, or POSITIVE. When you go to the same office (apartment complex/corporate office/etc.) everyday, talk to the same people every day, or drink the same kool-aid every day, you can [...]
Good Customer Service is Dead! Where is the LOVE?
You read it right -GOOD Customer Service is DEAD. Where is the LOVE? (Video: Black Eyed Peas — Where is the Love?) This is actually good news — If you are one of the few apartment communities that consistently provides good customer service, you are WAY ahead of the game. Even if you THINK you’re doing [...]