Phones have been around for over 140 years, so answering the phone is nothing new – or is it? Having a great telephone conversation is one of the best and most powerful apartment marketing/leasing techniques in our industry. It sets the stage for the rest of the leasing experience for your apartment prospect. Are you [...]
Posts Tagged ‘Marketing’
Got VACANCY? Apartment Models – Is it a DO or DON’t or CAN’t Afford It?
If you have vacant apartments, and thinking about modeling an apartment, you’re probably thinking, can you afford it? You can’t afford NOT to have a model! CONSIDER THIS: All new apartment developments I work with have apartment models. If the apartment has lots of different floor plans, especially if there are any odd angles, or [...]
TOP 10 TIPS to Get the MOST Out of CRAIGSLIST Apartment Ads
Craigslist, when smartly used as part of your marketing/advertising campaign, can become one of your apartment community’s top traffic generators. If it’s not, you’re not getting the most out of your Craigslist ads. Here are the TOP 10 Things You Need to Know to Maximize Your Craigslist Ads for your Apartment Community: Generally, web traffic is [...]
Apartment Leasing Tips Learned From George W. Bush at #NAA10 – Education Conference
At the NAA 2010 Education Conference last week in New Orleans, the keynote speaker was George W. Bush. I didn’t know what to expect and was a little leery how this would fit into the rest of the week. When I walked out from the session, not only did I have a little crush on [...]
GET OUT of HERE! How To GET IT When You’re In A Rut
It can be hard to always be ON. It can be hard to GET IT all the time. Whether that means being CREATIVE, ENERGETIC, FRESH, SUNNY, SOCIAL, PATIENT, or POSITIVE. When you go to the same office (apartment complex/corporate office/etc.) everyday, talk to the same people every day, or drink the same kool-aid every day, you can [...]
Good Customer Service is Dead! Where is the LOVE?
You read it right -GOOD Customer Service is DEAD. Where is the LOVE? (Video: Black Eyed Peas — Where is the Love?) This is actually good news — If you are one of the few apartment communities that consistently provides good customer service, you are WAY ahead of the game. Even if you THINK you’re doing [...]
Lack of Motivation? Leasing Stalled? How to Change Your Tune
All this talk about a depression, soft market and price drops. OH MY! Not to mention pay freezes, working twice as hard for half as much traffic, it’s not a wonder that there is a lack of motivation out there. How do we change this and re-invigorate our teams, win leases, and enjoy our jobs [...]
Being Shy About Business Won’t Win Leases – How to Take Your Competition OUT!
Everyone knows – being shy about business – especially leasing, won’t win you any leases. Have fears or doubts? Your prospects can smell it a mile away -and so can your competion. So what WILL win you leases? This is a picture of me in 2nd grade. I had just transferred to a new school. I was [...]
Apartment Jobs: From Resume to Job Offer: How to get the CALL!
I LOVE American Idol. At the audition stage in the game, when the judges are trying to find the best talent in each city, in 10 seonds or less, they can tell whether someone MIGHT have what it takes to “Be The NEXT American Idol.” In some ways, American Idol is very similar to the [...]
Apartment Marketing: Get READY, Get SHARP – Call your ILS Account Rep!
1/12 of the year is over, and the clock is ticking. Have you made progress towards your occupancy goals, or have you started the year off already behind? Your PRIME leasing season is coming – are you ready? Whatever the case, the best way to maximize your upcoming leasing opener is to call your Internet Listing [...]