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Being Shy About Business Won’t Win Leases – How to Take Your Competition OUT!

Feb 22nd, 2010
by daisynguyen.
2 comments

Everyone knows – being shy about business – especially leasing, won’t win you any leases. Have fears or doubts? Your prospects can smell it a mile away -and so can your competion. So what WILL win you leases? 

This is a picture of me in 2nd grade. I had just transferred to a new school. I was a toothless, innocent, unsure and extremely SHY child with ONE WISH: More than anything in the world, I wanted to make friends. Being shy didn’t win me any friends. And to make matters worse, I was the smallest child in the class. Who gets bullied around the most? Well, the weakest link of course – MOI. How do you win friends in this environment? 

Fast forward to today’s apartment leasing world: That toothless, SHY, unsure child pictured is YOUR property. The bullies out in the world are your competition. They’re bigger, better, faster, have deeper pockets, YOU name it, they’re IT. You’re feeling overwhelmed, underappreciated, and more than ANYTHING, you not only WANT new leases, you NEED new leases. How do you win leases in this environment? 

As a child, I had one thing in abundance – IMAGINATION. In my mind’s eye, I imagined that I came into school one day, and I had all my teeth! I then imagined that I approached all the students in my class and introduced myself. I imagined skipping out to recess holding hands with my new friends. I imagined being picked FIRST for the dodge ball team. For some reason, DOUBT, FEAR, UNCERTAINTY, would find me even in my imagination! Even in my wildest dreams (Being picked first for dodge ball? Little ole me? THAT is a WILD dream at best!), my bully was THERE. And he had the ball, had it aimed RIGHT at me. 

If you know the rules of dodge ball, you know there are only 2 ways to take someone OUT: 1.) You hit them with a LIVE ball. 2.) You catch a LIVE ball that is aimed at you. And you better believe, my big bully had mastered the art of whipping that ball quick and hard – at ME! He liked to get that ball first, and take me out – as a warning to everyone else that he was coming for them NEXT.

Day after day, even in my imagination, my bully was there, whipping the ball at me. He’d always hit me, and I’d always limp off in pain. Then one day, I IMAGINED that I caught that ball. What an epiphany! AND BOY did that feel good! I imagined it again and again. I replayed it in my mind. In slow motion, in fast motion. I dissected that moment of impact. And I planned like an obsessed mad scientist, exactly how, when and where I would catch that ball. Until finally one day, that doubt, fear, and uncertainty was gone. In its place, was my INTENTION: I was going to take that bully OUT. 

I’m NOT going to tell you it was easy, OR tell you that the next day, I went to recess and immediately caught that dodge ball – because that’s not how it happened. BUT, what I DID: I started trying harder. I stopped being shy and afraid. I reached out and made new friends. I smiled; I was charming, I was no longer afraid. As a coping mechanism, I actually avoided my bully as much as I could. I was hit many times by that bully’s dodge ball – but I was no longer afraid of him. It wasn’t until the 4th grade in gym class that I finally turned around, looked him in the eye, and caught that ball and took him OUT. Not only did I take him OUT, I took him out in the first minute of the game. THAT was the highlight of my entire 4th grade year.

What does this have to do with apartment leasing? That bully is all your competition. Those dodge balls are all your objections. And believe me they are YOUR objections to YOUR own success. It could be that you don’t have amenities to speak of, it could be that your building is dated, it could be that you are forced to compete in a world filled of concessions and yours aren’t worthy of the competition, or it could be YOUR own self-doubt about your selling abilities. Whatever IT is – you’ve bought into those objections hook, line and sinker. 

Now, as an adult, this might be harder to do, but IMAGINE your prospect walking in. Imagine how that leasing process SHOULD occur. Do the objections come up? That’s OK. In your mind’s eye, take care of those objections. Dissect it, play it in slow motion, play it forward, whatever it takes. Don’t just glaze over or erase those objections – take them ON head-on. Address them! Imagine your leasing process until it becomes one that feels GOOD to you – and you see yourself WINNING that lease. Once you have THAT process in your mind down, imagine THAT winning process over and over again. Imagine that you WILL WIN. Take that competition OUT!

 And as an adult, I no longer call it a WILD imagination. I call it setting my INTENTION. I’ve gotten much better at it over the years. It doesn’t take me 2 years to figure out how to be successful. Whatever the challenge is, I let my imagination run wild, set my intentions, and WIN.

Believe me when I say, that 2nd playground was a lot harder to overcome than most of the hurdles in my life, but it taught me how to win. I keep that struggle and triumph close to my heart, and pull from that experience many times in life. How about you?

Don’t get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota MN

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

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Apartment Jobs: From Resume to Job Offer: How to get the CALL!

Feb 10th, 2010
by daisynguyen.
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I LOVE American Idol. At the audition stage in the game, when the judges are trying to find the best talent in each city, in 10 seonds or less, they can tell whether someone MIGHT have what it takes to “Be The NEXT American Idol.”

In some ways, American Idol is very similar to the resume-interview-callback-job offer process. The end result is the same: Every company is looking for their NEXT rockstar. Are you IT?

(Picture provided by nickel.media on Flickr through creative commons license.)

Not feeling so much like a rockstar? For every apartment jobs listing I post, I receive somewhere between 100- 250 resumes. How do you stand out in the sea of paper, shine at your interview, get called back for a 2nd interview and land that job?

YOUR Resume = The Audition

Receiving over 100 resumes is not fun. I’ve got it down, much like the American Idol judges, in 10 seconds or less, I determine if the candidate is ”qualified” enough to get to the next stage. How do you stand out in 10 seconds or less?

Less is more. Don’t send in a 3 page resume. I’ll never read the entire thing in 10 seconds. With over 100 resumes, my job is to screen candidates OUT. Don’t risk getting screened out too soon by providing me all that information – and much of it being irrelevant to the job I have to offer. Shorten it up. Focus on the relevant points, and shorten up the rest. Oh, and follow directions folks! If the job posting asks for references, give me references. If it asks for your salary range, provide that. If it asks you to enter your entire resume into an online system – do THAT and do it well. If you can’t follow instructions, I might assume you can’t follow instructions…

The Phone Screen = The 1st Round

Out of 100+ resumes, I’ll narrow it down it about 20-30 candidates.  The phone screen is used to help me get some basic information about you, and narrow the scope down to 5-10 good candidates. AGAIN, to screen you out! AND, at least for me, and most of the hiring managers I know, its SOLE purpose is to determine if you’re at least SANE enough, positive/upbeat, courteous. VERY basic stuff, but you’d be surprised as to how many people blow off the phone screen, as if it weren’t important. Just because a secretary, assisstant or HR intern is conducting the phone interview doesn’t mean their opinion doesn’t count. Maybe its going to be your new boss! Whatever the case, be on your best behavior. My first and last question of my phone screeners usually is: How did the candidate treat you? If you are mean, rude, late, eat while you’re on the phone, ask inappropriate questions or say inappropriate things, this information IS passed along to the hiring manager. And if the decision maker is me, treating my assistant like poop is a sure way of letting me know you will probably treat the community’s residents like poop. Just as American Idol has CRAZY people who audition, you’d be surprised how many “qualified” people (on paper) are actually as crazy as some of these auditions! Be sane, positive, courteous, and you’ll cruise to the next phase.

THE Interview = Round 2

CONGRATULATIONS! You made it to the interviewing stage! Now what? This is the time to sing your heart out. Show them what you are made of. Prior to the interview, research the company, and if available, your hiring manager. So much information is available on the internet these days. LinkedIn is AWESOME! Use the information, and use some of the same words from their website, their mission statement, maybe the LINKEDIN profile, as you are talking about yourself & your work. KNOW your strengths & weaknesses, and be honest about them! Employers like honesty, and they like to see a candidate that knows what they bring to the table, as well as where they can use training and support. If your interviewer is talkative, let them talk! If they ask short questions, ask them to elaborate. The longer your interview is, the bigger impression you are making, and the more opportunity you are giving yourself to make a bigger impression! Ask relevant, thought-provoking questions that pertain to the job and the company. Your questions will tell your interviewer what kind of thinker you are. If you don’t ask any good questions, they’ll assume you don’t think much…

The Call-Back = Round 3

So, you WOWED them. Not only were you qualified, you proved to be sane, courteous, on-time, AND TALENTED. There’s a connection, and this is when the BIG guns are called in. Some companies will call you back for a “2nd interview. Sometimes it is with a the boss’s boss (department head) or sometimes it is with a key subordinate. Whatever the case, you need to impress these people. These people are the advisors to the decision maker. If the hiring manage is on the fence about you, the advisor can swing their decision. Again, be kind, courteous, positive. Find a way to connect with these guys. They don’t have their guard up as much as the hiring manager or the phone screener. However, this is not the time to ask inappropriate questions. Any and ALL information WILL be passed back to the hiring manager! Use some of what you learned in the first interview to ask relevant questions and get to know the team more.

The Job Offer = THIS is THE NEXT American IDOL!

CONGRATULATIONS! You’ve made it to the job offer table. THIS is where you can ask more pertinent questions (and not before!) with regards to salary, benefits, scheduling, etc. They’ve made the decision that they want YOU. If you have committments (i.e. I play softball in the summer and need to leave work early on Wednesdays during June – August), this is a good time to mention it, but leave room to move-on. If what they are offering isn’t what you need, request to come in with a list of questions. (Face to face meetings are recommended over email or phone.) Gauge their response when negotiating in person, and be ready to present your counter offer, or negotiate other terms. (In this market, unless you are applying for a top level position, negotiations are not recommended.) Smile, be thankful, let them know how exited you are – even while negotiating!

Whatever stage of the process you are in, wo matter what, always thank them for the call/interview/2nd interview/job offer, and reiterate how exiting it was for you to go through the process with them. If you decline an offer, always do it graciously, and thank them for the opportunity. You never know where your NEXT opportunity will be or who your next interviewer will be! Apartment Jobs – the good ones, the ones that fit your needs, are good to find. Keep those doors open!

Other tips? Leave me a comment!

Don’t get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota MN

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

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Apartment Marketing: Get READY, Get SHARP – Call your ILS Account Rep!

Feb 2nd, 2010
by daisynguyen.
4 comments

1/12 of the year is over, and the clock is ticking. Have you made progress towards your occupancy goals, or have you started the year off already behind? Your PRIME leasing season is coming – are you ready? Whatever the case, the best way to maximize your upcoming leasing opener is to call your Internet Listing Service (ILS) account rep TODAY.

Why?

#1: ILS’s for the apartment industry are your BIGGEST source of traffic.

#2. Because you are UNDERUTILIZING all that they offer.

It’s time to Get READY, Get SHARP, CALL! Work smarter and pull ahead of your competition. Your ILS partner can help.

(Picture provided by ShellyS on Flickr through creative commons license.)

ILS technologies change all the time. In the apartment industry, we complain all the time, and the few people who actually listen to us and DO something about it is our ILS’s. The technology changes constantly, there are new marketing/advertising packages out there, new reporting capabilities. Want to know what is working and what isn’t working? The one person who would know, AND willing to share with you their vast sea of knowledge is your ILS representative. The advice, training, and information your Internet Listing Service representative can bring you could amount to HOURS of research, hundreds of calls, and a TON of reading. Your rep can shave HOURS out of that process and share with you the information YOU need. And the price can’t be beat – it’s usually part of doing business.

Here is a list of things to discuss with your ILS representative so that you can better utilize their technology:

  1. Where are you ranked in search engines in my target market/demographic? Your ILS should (at the very least) be on the first page of google.
  2. What target demographics/target markets work best with your service? Not every ILS is the best in every market or every demographic. Your rep should know what their sweet spot is, and most times, they are honest enough to tell you. Some ILS’s that work awesome in Minneapolis, may not work so well in Houston. KNOW which ones know YOUR market & demographics.
  3. How much traffic should I expect from a listing? Ask for averages in your market, or for your type of demographic. This should be a baseline you can use to analyze if your internet listing is working or needs tweaking.
  4. What search terms come up for my type of property/market? What search terms are over-used? Your representative should be able to tell you what search terms are working, not working.
  5. On average, what techniques will boost the traffic? What techniques will lend to keeping a prospect on my add longer? Your representative can normally tell you what drives traffic, what keeps prospects engaged. On some ILS’s, it could be the number of pictures. On other ILS’s, it could be the presence of a video. Whatever the case, make sure you are asking about it in terms of YOUR market/YOUR demographics.
  6. Do you have someone available to take pictures or video? What is that cost? So many times, apartment communities decide to try a new ILS, and the pictures they use are AWFUL. If you’re going to pay for a listing, spend some time to get the pics/video/details right! Some ILS’s may offer to take the pics for you, or can recommend someone in your area at a decent price. ASK you representative. They may have some creative ideas.
  7. What analytics/reporting do you have available? AND, how do I read/interpret the results? If you are NOT utilizing the analytics of your ILS, you aren’t using your ILS properly. There is A LOT to be learned from analytics. Depending on the ILS, and the detail of reporting provided, you can at least learn how people find you, when they find you, and how many are finding you. If there are advanced report/analytics available (not all ILS’s provide this, but many do), it can tell you the key words people are using, where they are coming from, how long they were on your listing, etc. With this information, you should tweak your ILS listing to boost traffic and keep people engaged on YOUR listing.
  8. Do you have any packages/bundles/specials available? Just like most services, they more you buy, many times, there is a discount. Sometimes the discount if for volume  – i.e. number of properties listed. Sometimes there is a bundle available, whereby you can get the regular ILS service, and for an additional $XX.00 you can also get some of their other premium services as well.
  9. Now that you have your ad written up, and your apartment community’s pictures posted, ask your rep to take a look at it and critique it. They see hundreds of listings all the time – and they can spot a winner from a loser a mile away. THEY are like your Simon Cowell. Listen closely, and you can glean MUCH from their expertise!
  10. Is there anything else I can do to boost my traffic/leads/closing?

With your ILS representative, ask, and you shall receive, you will become more successful, and you’ll maximize your advertising/marketing dollars. And people: Be nice. These are some of the smartest, most generous sales people in the industry. They want YOU to be successful – as in turn, THEY are successful! Work with them, and it will work out well for your apartment community’s marketing plan.

In this market even a small competitive edge over your competition could mean the difference between making your budget and NOT making it. Sharpen your tools now, BE ready, and make 2010 a GREAT year.

ILS: Are there other questions people should ask you? What is YOUR “sweet spot?” What is your advice on how to be SHARP amidst a sea of ads online? Leave a comment and share your experience. Feel Free to leave a link to your ILS service.

Get READY, Get SHARP. Call!

Don’t get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota MN

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

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Personnel/Personal Development: Do You Have a Plan?

Jan 27th, 2010
by daisynguyen.
1 comment

When it come to personnel development – do you have a plan?

How about PERSONAL development – do you have a plan?

Success comes from within. For an organization to be successful, in order for your apartment project to be successful, the success must come from within. At the very heart of each project, at the heart of every organization, there are people. In today’s market, the only way to THRIVE, not just SURVIVE, is to have a vested interest in the one thing that sets YOUR organization apart from the next. YOU and YOUR people. Processes, technologies, even buildings can be duplicated. The one thing that can NOT be duplicated is YOU and YOUR people. If this is the one thing that sets your organization apart from the next, do you have a VESTED interest in yourself?A VESTED interest in your people? So the question is:

When it come to personnel development – do you have a plan?

How about PERSONAL development – do you have a plan?

“If you don’t know where you are going, any road will get you there.”

- Lewis Carroll

(Picture provided by Himalayan Trails on Flickr through creative commons license.)

What’s your PERSONNEL/PERSONAL development plan?

Don’t get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota MN

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

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Supervisors & Employees: Take Advantage of Your “Open Door” Policy

Jan 20th, 2010
by daisynguyen.
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Are you a supervisor with an “open door” policy? Are you an employee that works for someone that has an “open door” policy? Are you maximizing the “open door” policy to be a better supervisor or better employee?

“Open door” policies are not just for dispute resolution. A true open door policy is a communication process where employees and supervisor feel welcomed to discuss business or employment topics together openly.

Why am I discussing this in a blog for the apartment industry? In our industry, more so than any other industry, there is A LOT of opportunity to advance. It is not unheard of for a caretaker or leasing agent to advance through the ranks and become a Community Manager, Regional or even CEO! But very rarely is there time to learn (and seldom do our own supervisors advise us) on how to be a good supervisor or a good employee. A key to being a good supervisor or a good employee is expanding and taking advantage of the ”open door” policy.

Doors are BOTH entrances and exits. There is opportunity on BOTH sides to take advantage of having an “open door.” Let’s take a step back, and ask ourselves, as people (whether you are a supervisor OR an employee being supervised), what does YOUR door look like?

(Left picture provided by h-k-d and right picture provided by roboppy on flickr through creative commons license.)

As supervisors, here are 5 things that we can do to encourage better communication:

  1. Set aside time for each individual employee, and meet with them consistently. This could be a weekly, bi-weekly, or monthly meeting. Whatever works best for you & your employee. Don’t let too much time pass between meetings. I recommend one-on-one meetings at least monthly, if not more often. Always let you employees know when the next meeting is, so that they are not surprised or scared when you request a meeting.
  2. Discuss all kinds of topics during your one-on-one meetings. If you are just starting out with a scheduled one-on-one meetings, keep the topics light and positive so that you can establish an environment to encourage communication. Topics can range from goal oriented topics, like the previous week’s leasing activity compared to the goals, to discussing upcoming educational opportunities, to working on a spreadsheet together or encouraging them to attend upcoming networking events.
  3. Listen at least as much as you are talking. Conversations are 2-way streets! Make sure to ask your employees for their input, their ideas, give them opportunities to express them, let them make decisionsm and support those decisions.
  4. Let you employees know that if they have something to discuss in between meetings, they are always welcome to stop by (or if you don’t office in the same building) to call at anytime.
  5. Every once in a while, monthly or quarterly, take your employees offsite or out of the building. Do a breakfast or lunch meeting. These “once in a while” meetings can include other members of the team – but keep it small, so that there is still opportunity to talk and listen. We all love taking a break from our normal environment!

Remember: These are ways to encourage and establish that your door IS truly always open to your employees. Spend quality time with them, learn about them, mentor them, and watch how much your employees will give and succeed in return!

If you are an employee and would like to have the kind of relationship described above with your supervisor, don’t fret. You can take advantage of the “open door” policy too! Especially if you are a new employee, it is extremely  important if your supervisor hasn’t spent much time with you, for you to find ways to spend time with your boss. It is extremely important to your success to know what the expectations are, how you are doing, and what you can do to succeed or improve. Here are 5 things we can do to be better employees and encourage good communications with our bosses:

  1. Communicate with your supervisor that you would like to meet with them to discuss your progress. This could be progress on a recent assignment or a weekly assignment like your weekly leasing goals, this could be progress towards the goals outlined during your last performance review. If there aren’t any recent assignments or reviews to discuss, let your boss know that you are in the process of setting goals for yourself, and would like their input. Whatever the case, make your case to meet with your boss.
  2. During your meeting, keep topics light and positive. Find ways to give your boss the opportunity to know you. Discuss your goals, bring up educational opportunities that might be coming up, etc.
  3. Listen as much as you are speaking. Don’t just hit them up with a long list of demands YOU want for YOURSELF. Ask for your supervisor’s input. – Whether you are setting goals for yourself, or wanting to attend an upcoming class, ask your supervisor what they think, bounce your ideas off your supervisor, find ways to engage your boss in your progress, and in your success. If you ARE making a request for something, find ways to tie your requests back to a company goal, talk about what the benefits are for you supervisor and the company.
  4. Especially if you are new, or working on a new project, get permission from your supervisor to come back after the meeting if something comes up that you would like to discuss with them. 99% of the time, your supervisors will say YES! – However, always get their permission to set the stage for you to come back and discuss anything.
  5. Know that communication, like doors are 2 ways. YOU have the ability to improve the communication and relationship YOU have with YOUR boss.

Whether we are supervisors or employees, ask yourself, is your open door really open door?

Don’t get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota MN

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

Become a fan of RENTSODA on facebook.  Connect with RENTSODA on LinkedIn!

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Apartment Marketing: Print Advertising for Dummies

Jan 18th, 2010
by daisynguyen.
4 comments

 I was recently invited to be a “pro” for an event at the local apartment association in my area, MHA. One of the recurring questions was, “What elements make up a successful marketing plan?”

 For me, marketing apartments is a multi-step process. A successful marketing plan must understand the different steps, set goals for each step, and find ways to achieve those goals.

 For this blog article, I’m going to focus on Print Advertising as one element of a marketing plan. Your apartment community may or may not have a Print Advertising element, but if it DOES, you’ll want to read this article.

 What do you think the purpose of your print advertisement is? When I ask this question, most managers, leasing agents, marketers tell me, “the purpose of print advertising is to lease apartments.” To some extent, yes, however, the real goal of print advertising is to 1.) STAND OUT, 2.) BE MEMORABLE, 3.) GET YOUR PROSPECTS TO SEEK MORE INFO. (i.e. get your prospects to your website!)

(Picture provided by TMAN2003 on flickr through creative commons license.) 

The end goal of ALL of your marketing & leasing efforts should be to lease apartments. Your Print advertising has to do the 3 things outlined above.

 Have you looked at a FOR RENT Magazine or APARTMENT FINDER Magazine lately? (I am not affiliated with either FOR RENT or APARTMENT FINDER in any way.) In my area, there is probably 200 different choices of apartments in the magazine. As a prospect, the magazine is AWESOME, as it aggregates many of the available choices. However, from YOUR apartment’s standpoint, you should start thinking about HOW DO I 1.) STAND OUT, 2.) BE MEMORABLE, 3.) GET PROSPECTS TO SEEK MORE INFO. (i.e. get your prospects to your website!)

 Last year, I did a focus group at an apartment complex and asked the renters, what they wanted to see out of advertisements. They came up with the typical list of about 10 items long, including pricing, location, amenities, etc. Makes sense. When you look at an apartment magazine, most of the ads have several bullet points highlighting what they feel is best about their apartment community.

 During this same focus group, we asked the renters to leaf through an apartment magazine and pick out the advertisement that they were most drawn to. 100% of the focus group selected an ad that had nothing but a BIG fancy picture, the website, phone# and the name of the apartment community.

 What we found: What people want and what they are drawn to (i.e. sticks out, is memorable, makes them seek out more information) are 2 DIFFERENT things. We then decided that the goal of our print advertising HAD to be 1.) STAND OUT, 2.) BE MEMORABLE, 3.) GET PROSPECTS TO SEEK MORE INFO. (i.e. get your prospects to your website!)

 I’m not advocating that you take the pricing out of your print ads (maybe your pricing IS the memorable thing) - what I AM saying is that YOU must decide what the purpose of your print ad campaign is, and find ways to meet THAT goal. (And you can have more than 1 goal for an element.) Once you figure that out, go back and discuss ALL the elements of your marketing campaign, outline goals for each step, and try to meet THAT goal for THAT step. Don’t try to lease apartments when what you need to do is CAPTURE someone’s attention and get them to WANT to find out more about your apartment community.

 Here are some sample goals that have worked in the past:

 1.) Goal of print advertising is to drive people to our website.

 2.) Goal of our website is to get prospects to pick up the phone and call us.

 3.) Goal of the phone call is to get prospect to commit to a tour.

 4.) Goal of the leasing tour is to get the prospect to lease the apartment.

 Depending on your community, your marketing resources, you may have different elements, and different goals. Decide what those elements are, how to make them successful, and meet your marketing goals!

Don’t get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota MN

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

Become a fan of RENTSODAon facebook.  Connect with RENTSODAon LinkedIn!

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Your Apartment Community’s Facebook Page Needs a Vanity URL

Jan 11th, 2010
by daisynguyen.
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Your community’s facebook page should have a facebook username, also known as a vanity URL.

Why? Being able to choose the URL for your facebook page is like a vanity license plate – it not only makes it easy to remember (and hence share with others), but helps you claim a little piece of facebook space as your own. Why let someone else (facebook) randomly set your URL, when you can control how people find you, remember you AND how google ranks you?

(Photo provided by aprilzosia on flickr through creative commons license.)

What am I talking about?

Most facebook URL’s are something like http://facebook.com/profile.php?id=123456789  – that’s hard to remember!

Now take for example, RENT SODA’s facebook URL: http://facebook.com/rentsoda – WAY easier!

In terms of SEO, having a facebook vanity url will help your facebook page rank higher in google searches than pages without a vanity url.

Follow these steps to claim your facebook vanity URL for your apartment community:

1.) First, carefully think of a username you want to use. Once it’s been selected, you won’t be able to change or transfer it. Usernames need to be at least 5 characters made of only alphanumeric characters. A period (.) is also allowed.

2.) Go to http://facebook.com/username  . Follow the prompts for your profiles and each fan page administered by your profile. For fanpages, facebook requires that your page have a minimum of 25 fans.

Don’t get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota MN

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

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Land of Opportunity or BUST! Do You See the Land of Opportunity?

Jan 6th, 2010
by daisynguyen.
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Have you ever noticed the people who complain about the lack of opportunities are also the ones that are the first to say they are too busy to join, have too much work to do, can’t take on another project, and are the ones turning away perfectly good opportunities? Complain, complain, complain, blah, blah, blah. If I were ole “Opportunity,” I would knock on another door too.

(Picture provided by Dominic’s Pics on Flickr through Creative Commons license.)

How can you position yourself to invite more opportunity?

1. Stop Complaining. Not only is this a negative, unproductive opportunity, you can’t hear when opportunity DOES knock.

2. Choose one of the following statements for the day:

A. I make things happen!

B. Things happen to me.

Hopefully, you chose option A. You’re one step closer to inviting more opportunity! If you have chosen B, there’s no one who can help you. Go back to bed. Wake up tomorrow and choose A.

3. HELP yourself. If there is a lack of opportunity in your life, stop and figure out WHY. Take some responsibility on WHY you are in this situation – and take a step to move yourself OUT of the situation. If it’s because you don’t have a degree, sign up for 1 class. Small step, but BOY, you’d be 1 class closer to a degree than you were yesterday. If you’re looking for a job, and the only place you are looking is on monster.com – you’re missing out on the majority of the job market. Most jobs never hit the classifieds! (CNNMoney.com reports over 80% of jobs are never advertised.) Figure out what you’re missing and find a way to GET IT! Stop finding excuses, start finding solutions. Make it YOUR business to be IN business. ENGAGE yourself fully!

4. Forgive yourself for any mistakes, and know that YOU are WORTHY of success beyond your wildest dreams. Most people sabotage themselves – the reason most people don’t succeed isn’t for lack of trying, its lack of belief in themselves. My favorite quote, “Whether you think you can, or you think you can’t, you’re usually right.” (Henry Ford) Why not be right about your success?

How does this apply to our apartment industry?

With this economy, so many people are singing the blues. I GET IT. It’s a tough market. So what? We’re all in this market together. If both you & I are operating in the same market, all’s fair. Go through steps 1-4 not only for yourself, but for your apartment community, for your team, for your career, for your staff. Stop complaining about the market and making excuses. Start finding solutions. Engage in your community’s success. Participate and engage in your community. Forgive yourself, your staff for not being able to run it like it WAS, and run your apartment community the way you CAN, and not the way you CAN’T.

Winston Churchill said, ”

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”

Do you see difficulties or opportunities in your future? Do you see the Land of Opportunity?

Don’t get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota MN

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

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TWEET TWEET: Twitter for Business Users and Apartment Marketers

Dec 23rd, 2009
by daisynguyen.
11 comments

I’ve been following the whole TWITTER phenomenon very closely. At first, I was VERY confused. Who would use twitter and why? More importantly, why would I use twitter, and what would I tweet? After months of following tweeters, tweeting, searching tweets, reading tweets, re-tweeting, something dawned on me: Not all twitter users are created equal! In order to best understand and utilize twitter, I had to decide what kind of twitter user I was or wanted to be.

Most twitter users fell in the following 4 categories:

Tweeters – These guys have something to say, and they are out there sharing IT with the world, or at least, the twitterverse. In the real world, these would be your authors, writers, politicians, radio personalities, teachers, educators, speakers, advocates, socialites, personalities, class clowns, etc. Instead of a book, magazine, stage, forum, class, radio, soapbox, etc. – they use twitter to get their message out.

Followers – are exactly that. They follow the tweeters. They are the audience. In the real world, these would be readers, subscribers, students, supporters, etc. In the twitterverse, there is more opportunity to INTERACT with their tweeters than in the real world. AND, almost more importantly, that INTERACTION is shared with all fellow followers AND the twitterverse.

These are the TOP 2 types of twitter users. In the business world, and in our multi-family apartment industry, the following 2 lesser known types are KEY to marketing and sales:

Listeners – these are not just followers – these twitter users are out there listening for very specific topics or trends. In the apartment industry, we must learn to listen on twitter. Find out what our customers, clients, competitors are saying – especially what they are saying about our apartment communities, our markets, and our competitors! That’s a LOT of listening! Listening is one of the KEY components to effective communication, and as an interactive communication tool, it PAYS to listen on twitter. Listening is akin to being in a busy restaurant and overhearing someone at the next table talking about your apartment community! Except on twitter, the next table is the entire twitterverse. Listeners who are active and respond to the needs of their customers can help in strengthening an apartment community’s brand, image or message and extending the customer service arm. You listen, you respond = YOU CARE. Now THAT’s something to tweet about!

Miners – these are the most diligent and proactive business users. These guys, not only listen for specific topics or trends, they are mining the twitterverse to FIND prospects and leads! In the real world, this would be similar to standing in a busy restaurant and hoping to hear someone mention they are looking for an apartment – being the diligent manager/leasing agent you are, you quip in and let them know that you work for an apartment community down the road and give them your card and contact info. On twitter, you don’t have to be anywhere and wait for the stars to aline to catch this conversation. You can use twitter search engines to mine for prospects and leads by searching for key words such as “apartment hunting new york,” – and then sending those prospects a direct message with a link to your property’s website.

I should mention: I don’t think mining for prospects should be an apartment community’s only marketing plan – however, there probably aren’t that many prospects out there who just happen to mention your key words “apartment hunting new youk,” but if your traffic is slow or nonexistent, being proactive and mining instead of waiting for propsects to walk in the door, might not be a bad option.

I’m still learning more and more about twitter every day, and have learned to LOVE it. Love how fast it moves, LOVE all the random and not so random things I have learned following others, listening for trends, and when it DOES happen, finding those leads.

The most active twitter users participate in all 4 categories. Everyone is focused on tweeting and following. For apartment marketers & leasors (or any business’ marketing/sales personnel for that matter!) the biggest opportunities are in listening & mining.

How have you used twitter for marketing your business, apartment community or services? What type of twitter user are you?

tweet tweet? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

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How do you FEEL? Success – It's all in the details.

Dec 18th, 2009
by daisynguyen.
3 comments

Consider these 2 statements:

1.) Things happen to me. 2.) I make things happen.

A small change in a statement can make a STATEMENT! A very subtle change to the sentence, but the way you FEEL when you say sentence #1 vs sentence #2 makes a WORLD of difference.

We are all so concentrated on the BIG picture and global problems of our businesses that many times, the little details can become forgotten or lost. Everyone is worried about their vacancy rate and their cash flow. You might have 20 apartments to lease, you’re thinking about how to stretch your budget, put together a resident party and conduct employee reviews. Who would have time for the little details – especially RIGHT NOW?

But, consider this: It IS the little details that can get you from good to GREAT, it is the little details that can make you FEEL good or feel NOT so good. If a small change in a sentence can make you FEEL so different, what kind of small changes can you make in your business that can make you, your customers, your vendors, and your staff FEEL as empowered as statement#2: I MAKE THINGS HAPPEN ?

The most basic detail we are overlooking is how we feel. Take a fresh look at everything that effects your business, and ask the question, “How do I feel when I look at this?” Because if you ask that question and can find a truthful answer, how you feel may very well be how others feel when they look at you, your product, your office, your apartment community, your business.

Let’s take for example your office/leasing space. Clear your mind and stop thinking about the million of things you have to do, need to get to, or wish you could do. Instead, clear your mind and walk into the front door of your leasing office and ask yourself, “how does it make me feel?” Does it feel warm and inviting? Does it feel cluttered? Does it feel peaceful? Is it noisey?

Take a look at these three pictures of leasing offices and see how you feel about the office and desk:

PIC#1:

 If this looks like your desk, we need to talk. The good news is, some small changes can make a HUGE difference. When I look at this picture, I feel ANXIOUS, CLUTTERED, claustrophobic, disorganized, overwhelmed. What do you feel? If your office looks even remotely like this, just think how difficult it is to lease apartments when your prospect feels anxious and disorganized when sitting in your office? Additionally, they could be thinking, “If I turn in my rent check, is she going to loose it? If I have a maintenance request, will it get completed on time?”

PIC#2:

This office looks better, but only when you compare it to office #1. There is good lighting (which makes a HUGE difference on how a space FEELS), there is seating available for prospects, BUT, the seat is covered with “stuff.” When look at this picture, I feel UNWELCOMED, BUSY, confused. This person clearly knows what they are doing, as it is somewhat organized, but it makes me feel like an intruder, as I’m not sure how I fit into this setting. (Where do I sit? If I DO get to sit in the green chair, I feel like I could be disrupting this person’s “organized chaos.” If I am a resident here, I would still feel unwelcome in this office. This is not how a prospect OR resident should feel when sitting in your office.

Pic#3:

This office is the best one of the bunch. Any clutter is neatly organized in drawers or behind screened cubes. The color pallet is soothing. The lighting is good. When I look at this picture, I FEEL calm, organized, welcome. This would be a great office to ask for that sale, sign leases, meet with residents. You can’t tell from this picture, as this office is so small that we had to get into the closet to take this picture – there IS a desk that fits and feel as calming and soothing as this office wall. There are a few small details I would recommend on this office to create an even greater sense of calm and welcome – 1.) Paint the wall space between the credenza and upper cabinets the same calming blue/teal color that is in the upper cabinets. This will create a focal point away from the printer/scanner, and away from the overhead files. 2.) Hide the wireless router. It’s wireless, it should still work in a drawer or even under the credneza. 3.) Hang the art horizontally along that wall – centered between the upper cabinets and the credenza. Again, to create a calm, soothing focal point that leads the eye away from anything that can be percieved as not calm – i.e. the printer & scanner & hole punch. Just think how many apartments can get leased in this office vs #1 or #2?

Do this exercise with your models, your print ads, your curb appeal. How do these things make you FEEL when you are looking at it? However YOU feel, you can expect your prospects, residents, visitors, and vendors to feel the same way when they walk in. It’s hard to do business, conduct business, sign leases, if people feel anxious, confused or unwelcome. Make the changes necessary for your business to be successful.

If you are having a hard time clearing your mind and doing this exercise, take pictures of the space in question, and show it to your friends, co-workers, business network, and ask them how THEY feel. From there, work on making some small adjustments to get your spaces feeling calm, inviting and soothing. If all else fails, call in an expert like an interior decorator or feng shui expert. It is amazing how some inexpensive adjustments like rearranging furniture, creating focal points, creating mood with paint, hiding/organizing clutter in drawers/behind screens, etc can make you feel. This doesn’t need to be an expensive exercise by any means.

If you still don’t believe me, repeat these statements again:

1.) Things happen to me.

2.) I make things happen.

How do you feel? What will you choose? Make something happen TODAY!

Don’t Get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

Become a fan of RENTSODA on facebook.  Connect with RENTSODA on LinkedIn!

Follow RENTSODA on Twitter!

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