Craigslist, when smartly used as part of your marketing/advertising campaign, can become one of your apartment community’s top traffic generators. If it’s not, you’re not getting the most out of your Craigslist ads. Here are the TOP 10 Things You Need to Know to Maximize Your Craigslist Ads for your Apartment Community: Generally, web traffic is [...]
Posts Tagged ‘multi-family’
GET OUT of HERE! How To GET IT When You’re In A Rut
It can be hard to always be ON. It can be hard to GET IT all the time. Whether that means being CREATIVE, ENERGETIC, FRESH, SUNNY, SOCIAL, PATIENT, or POSITIVE. When you go to the same office (apartment complex/corporate office/etc.) everyday, talk to the same people every day, or drink the same kool-aid every day, you can [...]
Lack of Motivation? Leasing Stalled? How to Change Your Tune
All this talk about a depression, soft market and price drops. OH MY! Not to mention pay freezes, working twice as hard for half as much traffic, it’s not a wonder that there is a lack of motivation out there. How do we change this and re-invigorate our teams, win leases, and enjoy our jobs [...]
Being Shy About Business Won’t Win Leases – How to Take Your Competition OUT!
Everyone knows – being shy about business – especially leasing, won’t win you any leases. Have fears or doubts? Your prospects can smell it a mile away -and so can your competion. So what WILL win you leases? This is a picture of me in 2nd grade. I had just transferred to a new school. I was [...]
Apartment Jobs: From Resume to Job Offer: How to get the CALL!
I LOVE American Idol. At the audition stage in the game, when the judges are trying to find the best talent in each city, in 10 seonds or less, they can tell whether someone MIGHT have what it takes to “Be The NEXT American Idol.” In some ways, American Idol is very similar to the [...]
Apartment Marketing: Get READY, Get SHARP – Call your ILS Account Rep!
1/12 of the year is over, and the clock is ticking. Have you made progress towards your occupancy goals, or have you started the year off already behind? Your PRIME leasing season is coming – are you ready? Whatever the case, the best way to maximize your upcoming leasing opener is to call your Internet Listing [...]
Personnel/Personal Development: Do You Have a Plan?
When it come to personnel development – do you have a plan? How about PERSONAL development – do you have a plan? Success comes from within. For an organization to be successful, in order for your apartment project to be successful, the success must come from within. At the very heart of each project, at [...]
2010 Trend: IN-Clearly Defined Job Descriptions; OUT-Jack-of-All-Trades
Lately, much of my work has been very operations oriented. In this time of economic turmoil, companies are returning to the basics. Companies that are still alive today are going back to the drawing board and spending some time to clearly define job descriptions & responsibilities. (picture provided by KateL366 on Flickr through Creative Commons [...]
Supervisors & Employees: Take Advantage of Your “Open Door” Policy
Are you a supervisor with an “open door” policy? Are you an employee that works for someone that has an “open door” policy? Are you maximizing the “open door” policy to be a better supervisor or better employee? “Open door” policies are not just for dispute resolution. A true open door policy is a communication [...]
Your Apartment Community’s Facebook Page Needs a Vanity URL
Your community’s facebook page should have a facebook username, also known as a vanity URL. Why? Being able to choose the URL for your facebook page is like a vanity license plate – it not only makes it easy to remember (and hence share with others), but helps you claim a little piece of facebook space as your own. [...]