Craigslist, when smartly used as part of your marketing/advertising campaign, can become one of your apartment community’s top traffic generators. If it’s not, you’re not getting the most out of your Craigslist ads. Here are the TOP 10 Things You Need to Know to Maximize Your Craigslist Ads for your Apartment Community: Generally, web traffic is [...]
Posts Tagged ‘new marketing ideas’
Apartment Marketing: Print Advertising for Dummies
I was recently invited to be a “pro” for an event at the local apartment association in my area, MHA. One of the recurring questions was, “What elements make up a successful marketing plan?” For me, marketing apartments is a multi-step process. A successful marketing plan must understand the different steps, set goals for each [...]
Your Apartment Community’s Facebook Page Needs a Vanity URL
Your community’s facebook page should have a facebook username, also known as a vanity URL. Why? Being able to choose the URL for your facebook page is like a vanity license plate – it not only makes it easy to remember (and hence share with others), but helps you claim a little piece of facebook space as your own. [...]
How To Be Successful In The Apartment Industry: Participate, Participate, Participate!
I’ve had a LOT of conversations recently, and one topic has been a recurring theme: Success. Two recurring questions: 1.) How do we make our apartment communities more successful? 2.) How do we make OURSELVES more successful? As a consultant and a writer of a popular industry blog, I meet with A LOT of people. I [...]
TWEET TWEET: Twitter for Business Users and Apartment Marketers
I’ve been following the whole TWITTER phenomenon very closely. At first, I was VERY confused. Who would use twitter and why? More importantly, why would I use twitter, and what would I tweet? After months of following tweeters, tweeting, searching tweets, reading tweets, re-tweeting, something dawned on me: Not all twitter users are created equal! [...]
What should we be "facebooking?" in the Multi-Family industry?
OK, so now that we’ve established that facebook does have a positive ROI, that we SHOULD be “doing it,” the question naturally becomes, how/what should we be “doing” on facebook? This is PART III of a 3-part series. You can read the intro here: Intro: 3 facebook questions everyone asks when starting out… OR Part [...]
Facebook-itis: Addressing the fear of facebook head on!
Part II: Facebook-itis: Addressing the fear of facebook head on! AKA Should my site(s)/apartment community(s) ”do” facebook? - This is usually asked by someone who realizes that they NEED to be on Facebook – because everyone ELSE is thinking about it or already “DOING IT.” Heard the buzz, now wondering… This is PART II of a 3-part series. You can [...]
There's a MARKET for THAT!
More often than we’d like to admit, we don’t like who we are, we try to be more than what we are, and in the end, no one is happy. This is the way it is both personally & professionally. To top it off, in the professional circuits, they call THAT “marketing.” I call it [...]