All this talk about a depression, soft market and price drops. OH MY! Not to mention pay freezes, working twice as hard for half as much traffic, it’s not a wonder that there is a lack of motivation out there. How do we change this and re-invigorate our teams, win leases, and enjoy our jobs [...]
Posts Tagged ‘Real Estate Development’
Your Apartment Community’s Facebook Page Needs a Vanity URL
Your community’s facebook page should have a facebook username, also known as a vanity URL. Why? Being able to choose the URL for your facebook page is like a vanity license plate – it not only makes it easy to remember (and hence share with others), but helps you claim a little piece of facebook space as your own. [...]
How To Be Successful In The Apartment Industry: Participate, Participate, Participate!
I’ve had a LOT of conversations recently, and one topic has been a recurring theme: Success. Two recurring questions: 1.) How do we make our apartment communities more successful? 2.) How do we make OURSELVES more successful? As a consultant and a writer of a popular industry blog, I meet with A LOT of people. I [...]
“Professionally Managed by…” What does THAT mean?
Recently, a close friend of mine asked me, “what does professionalism mean to you & how does it pertain to our apartment industry? I want our company to be more ‘professional’ and I want to better understand what that means.” THIS – from one of the smartest most professional people I know? I took the question seriously. [...]
TWEET TWEET: Twitter for Business Users and Apartment Marketers
I’ve been following the whole TWITTER phenomenon very closely. At first, I was VERY confused. Who would use twitter and why? More importantly, why would I use twitter, and what would I tweet? After months of following tweeters, tweeting, searching tweets, reading tweets, re-tweeting, something dawned on me: Not all twitter users are created equal! [...]
Dear Apartment ILS: KISS! (Keep It Simple Silly!)
We all have a love/hate relationship with our apartment ILS’s. We love them for everything they do, and we hate them for everything they do. Yes, I’m talking about Rent.com, ForRent.com, Apartments.com, Move.com, ApartmentFinder.com – those are my big ones, but I’m sure I’m not mentioning dozens of other ones. I’m talking about ALL of [...]
Thankful for Thanksgiving!
Thanksgiving is around the corner. I’m going to take a break from my 3-part series on facebook, and be thankful. I’m thankful for some of the hardest working yet most underappreciated people in our industry – the vendors of the multi-family industry. I should also point out, that as an industry, WE, ourselves, are vendors. We are vendors [...]
Facebook-itis: Addressing the fear of facebook head on!
Part II: Facebook-itis: Addressing the fear of facebook head on! AKA Should my site(s)/apartment community(s) ”do” facebook? - This is usually asked by someone who realizes that they NEED to be on Facebook – because everyone ELSE is thinking about it or already “DOING IT.” Heard the buzz, now wondering… This is PART II of a 3-part series. You can [...]
Happy Endings & New Beginnings
Happy Endings & New Beginnings! First for the Happy Endings – my last day as Chief Operating Officer at Greco was Friday, October 30th, 2009. What a great couple of years it has been, cumulating in establishing a new Property Management Company as well as the successful launch of a new Greco developed/managed/owned luxury property – [...]