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There’s a MARKET for THAT!

Supervisors & Employees: Take Advantage of Your “Open Door” Policy

Are you a supervisor with an “open door” policy? Are you an employee that works for someone that has an “open door” policy? Are you maximizing the “open door” policy to be a better supervisor or better employee?

“Open door” policies are not just for dispute resolution. A true open door policy is a communication process where employees and supervisor feel welcomed to discuss business or employment topics together openly.

Why am I discussing this in a blog for the apartment industry? In our industry, more so than any other industry, there is A LOT of opportunity to advance. It is not unheard of for a caretaker or leasing agent to advance through the ranks and become a Community Manager, Regional or even CEO! But very rarely is there time to learn (and seldom do our own supervisors advise us) on how to be a good supervisor or a good employee. A key to being a good supervisor or a good employee is expanding and taking advantage of the ”open door” policy.

Doors are BOTH entrances and exits. There is opportunity on BOTH sides to take advantage of having an “open door.” Let’s take a step back, and ask ourselves, as people (whether you are a supervisor OR an employee being supervised), what does YOUR door look like?

(Left picture provided by h-k-d and right picture provided by roboppy on flickr through creative commons license.)

As supervisors, here are 5 things that we can do to encourage better communication:

  1. Set aside time for each individual employee, and meet with them consistently. This could be a weekly, bi-weekly, or monthly meeting. Whatever works best for you & your employee. Don’t let too much time pass between meetings. I recommend one-on-one meetings at least monthly, if not more often. Always let you employees know when the next meeting is, so that they are not surprised or scared when you request a meeting.
  2. Discuss all kinds of topics during your one-on-one meetings. If you are just starting out with a scheduled one-on-one meetings, keep the topics light and positive so that you can establish an environment to encourage communication. Topics can range from goal oriented topics, like the previous week’s leasing activity compared to the goals, to discussing upcoming educational opportunities, to working on a spreadsheet together or encouraging them to attend upcoming networking events.
  3. Listen at least as much as you are talking. Conversations are 2-way streets! Make sure to ask your employees for their input, their ideas, give them opportunities to express them, let them make decisionsm and support those decisions.
  4. Let you employees know that if they have something to discuss in between meetings, they are always welcome to stop by (or if you don’t office in the same building) to call at anytime.
  5. Every once in a while, monthly or quarterly, take your employees offsite or out of the building. Do a breakfast or lunch meeting. These “once in a while” meetings can include other members of the team – but keep it small, so that there is still opportunity to talk and listen. We all love taking a break from our normal environment!

Remember: These are ways to encourage and establish that your door IS truly always open to your employees. Spend quality time with them, learn about them, mentor them, and watch how much your employees will give and succeed in return!

If you are an employee and would like to have the kind of relationship described above with your supervisor, don’t fret. You can take advantage of the “open door” policy too! Especially if you are a new employee, it is extremely  important if your supervisor hasn’t spent much time with you, for you to find ways to spend time with your boss. It is extremely important to your success to know what the expectations are, how you are doing, and what you can do to succeed or improve. Here are 5 things we can do to be better employees and encourage good communications with our bosses:

  1. Communicate with your supervisor that you would like to meet with them to discuss your progress. This could be progress on a recent assignment or a weekly assignment like your weekly leasing goals, this could be progress towards the goals outlined during your last performance review. If there aren’t any recent assignments or reviews to discuss, let your boss know that you are in the process of setting goals for yourself, and would like their input. Whatever the case, make your case to meet with your boss.
  2. During your meeting, keep topics light and positive. Find ways to give your boss the opportunity to know you. Discuss your goals, bring up educational opportunities that might be coming up, etc.
  3. Listen as much as you are speaking. Don’t just hit them up with a long list of demands YOU want for YOURSELF. Ask for your supervisor’s input. – Whether you are setting goals for yourself, or wanting to attend an upcoming class, ask your supervisor what they think, bounce your ideas off your supervisor, find ways to engage your boss in your progress, and in your success. If you ARE making a request for something, find ways to tie your requests back to a company goal, talk about what the benefits are for you supervisor and the company.
  4. Especially if you are new, or working on a new project, get permission from your supervisor to come back after the meeting if something comes up that you would like to discuss with them. 99% of the time, your supervisors will say YES! – However, always get their permission to set the stage for you to come back and discuss anything.
  5. Know that communication, like doors are 2 ways. YOU have the ability to improve the communication and relationship YOU have with YOUR boss.

Whether we are supervisors or employees, ask yourself, is your open door really open door?

Don’t get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota MN

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

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How To Be Successful In The Apartment Industry: Participate, Participate, Participate!

I’ve had a LOT of conversations recently, and one topic has been a recurring theme: Success. Two recurring questions: 1.) How do we make our apartment communities more successful? 2.) How do we make OURSELVES more successful?

As a consultant and a writer of a popular industry blog, I meet with A LOT of people. I meet with EVERY kind of person in the industry from site personnel to vendors at every level, from to Regional Managers to directors to VP’s to CEO’s/COO’s/CFO’s, to developers, partners, investors & owners of apartment communities.

My answer is ALWAYS the same: PARTICIPATE, PARTICIPATE, PARTICIPATE!

1.) PARTICIPATE: Participate in something bigger and greater than your own apartment community. I KNOW you have a million things to do and there isn’t another minute you can commit to someone new, but YOUR PARTICIPATION in something greater will return ten-fold to your success at your apartment community, as well as return ten-fold in your own personal successes. I’ll go out on a limb here and say – I PROMISE that any participation you give will be returned to you ten fold. If not, give me a call, and I’ll take you to lunch and eat my words.

2.) PARTICIPATE: Don’t just JOIN your local apartment association, JOIN, PARTICIPATE, ENGAGE! There is no better way to work/network with other industry professionals in your market than at your local apartment association. Chances are, they ARE looking for volunteers to participate in committees, tasks forces, surveys, focus groups, etc. Do you think that your opinion doesn’t count? In an industry that serves this many people, YOUR opinion DOES count. For every 1 person who DOES participate, there are dozens if not hundreds of people who do NOT participate. YOUR opinion COUNTS simply because you have made a commitment and gotten involved. Is your local association too small? Help them grow and expand by getting more people involved. Hey – it’s YOUR local apartment association – make it truly YOURS.

3.) PARTICIPATE: Participate in a local non-profit in your market. This could be a local non-profit housing provider OR this could be a local non-profit community group. As with your local association, they ARE looking for volunteers for their boards, focus groups, tasks forces, surveys, fund-raisers, etc! Especially in this market and economy, they need your expertise. Find something that MOVES you and PARTICIPATE with THEM. You will be in for one of the most rewarding commitments you can make. I know it is MY most rewarding commitment – who knew that working for free has its rewards?

How does this help you with the success at your apartment community? In participating, you’ll hear from other industry professionals, like yourself (and some NOT so like you!). You’ll hear different ideas, different perspectives, different personalities. You’ll learn, you’ll grow, you’ll make new friends that can last a lifetime. You’ll meet tons of new vendors that are PARTICIPATING. – I love vendors who participate – it tells me they are committed to the industry’s success  and not just their own. You will be exposed to ideas, people, information and opportunities that you did NOT have access to prior to your participation. You’ll be the first to know about networking events hosted by your local association, notified of training opportunities produced by the local association, be in the “know” new trends and products and through your expanding network, get to know the world OUTSIDE of your box. You can take these new ideas, exposures and bring them back to your apartment and apply them to make your apartment community more successful and making you more successful. Talk about a WIN-WIN! That’s a SCORE!

In case you are wondering, I participate in my local apartment association, MN Multi-Housing Association (MHA) – one of the best and nationally recognized associations in the U.S. (http://mmha.com/ ) or check them out on facebook!

Participation with your local non-profit brings challenges and HUGE rewards. I participate in a local non-profit affordable housing provider called AEON. (Or you can check them out on facebook. I also mention them in a past blog article.) The challenges are the time commitment involved and understanding that non-profits work a little differently. The rewards are much the same as in the local apartment association – I have chosen to surround myself with other successful people who are COMMITTED to the same CAUSE that I am committed to. The people in that group are as wide as our industry – and every one of them smart, driven and a FORCE to be reckoned with. The contributions I have made by participating have been returned to me ten-fold in the form of new ideas, new connections, new perspectives and new friends.

In a world and time where it is so easy to get caught up in OUR OWN little dramas, a more global PARTICIPATION can help us bring additional focus to our apartment communities and to our own careers. It’s YOUR community, it’s YOUR career! PARTICIPATE and make it truly YOURS!

With New Year’s coming – make it a New Year’s resolution to PARTICIPATE!

 Don’t get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota MN

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

Become a fan of RENTSODA on facebook.  Connect with RENTSODA on LinkedIn!

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Image provided by Chooyutshing on Flickr through creative commons license.

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Mid-life crisises don't just happen at MID-LIFE anymore…bring back Mary POPPINS!

Do you feel the need to get more done? Do you have long to-do lists? Are you doing “stuff” but still can’t get “anything” done?

If you answered “yes,” you could be headed to a mid-life crisis. These things start small, and then they snowball….take for example:

I had a conversation with a woman yesterday that BLEW my mind. She’s young, beautiful, smart (she’s my “go-to” person when I need info), socially connected, socially conscious, and someone who gets STUFF done. I’m talking A LOT of stuff. She juggles a demanding job, participates in the local apartment association, fun/loving family woman, successful - one word AMAZING. (Let’s call her Mary Poppins going forward.)

Mary Poppins said to me, “I need to find a way to get more done. I want to take a class on prioritizing and how to get more done.” WHAT? I was so surprised. Get MORE done? MARY freeking POPPINS? WOW.

I recently took a class on MOLD. The one thing I learned in this class,  was this: Address the problem, not the symptom. So, in the mold case, the problem was moisture, and the symptom was mold. Treat the moisture problem and the mold will disappear.

For Mary, her sypmtoms included keeping long lists and feeling dissatisfied with all that she had done. As we talked more, I was able to uncover the real problem – lack of motivation.

We’re not talking about the momentary lack of motivation where a simple PEP talk would cure you. We’re talking about a full-blown lack of motivation. The kind that if left unaddressed, leads to a MID-LIFE CRISIS. The kind of crisis where you wonder who you are, why you’re here, and why you gave up on your dreams. All the sudden, you buy a fast car, join a band and dye your hair pink – try to live the dream all in one fell swoop. This doesn’t cure it either. Mid-Life Crisises don’t just happen at mid-life. They can happen to anyone, anywhere, anytime. They take time to build up.

How do we address a lack of motivation before it becomes a full blown mid-life crisis? Before you quit your job and dye your hair pink?

In talking to Mary further, I found that in her attempt to get more done, she had cut out many of the things she  enjoyed – singing happy songs, painting as a creative outlet (she had always wanted to be an artists!), and yoga. In the time that she used to read books, paint and practice yoga, she replaced those with career oriented activities – meeting with MORE clients, analyzing traffic patterns, and learning about the widget building process (and how to turn widgets into socially conscious “green” widgets), the list goes on and on. FUN? NOT.

I encouraged Mary to treat herself - allow herself the outlets that she so desperately needed. Take a class on painting! Join a choir or singing club! Find a yoga group – not only practice yoga – but talk yoga! I promised her that is she did so, even 1 hour a week, she would find that she would be so much MORE motivated at work. (Let’s bring the POPPINS back to Mary!)

I also encouraged her to find a way to bring those parts of her outlet to her career, if possible. Was there some way to intertwine yoga & the multi-family industry? Was there some way to intertwine her love of painting and her career? Could she start a singing club on site? How much happier would Mary be if she could?

Why do I mention this on a blog for the Multi-Family industry? Because Mary is not just one person, she is almost everyone person I meet in this industry. In the Apartment (multi-family) industry, it’s serious business. So serious that many of us have sucked all the fun out of it and replaced it with 100% serious business 24/7. We’ve all gone from Mary POPPINS to plain Mary!

I think the opposite. The Multi-Family indsutry is one of the most exciting, most diverse, most fun industry I have ever and will ever participate in. There are TONS of avenues that we travel where we can bring the fun. WE are our own worst enemies- we have chosen to cut the fun out in order to make room for more work. Let’s choose to bring the FUN back in.

When I was on-site, I once taught a cooking class, hosted off-the-hook FUN events (complete with aerialists, acrobats, and fire-slingers – email me if you don’t believe me and I will send you a link to pictures!), hosted “neighborhood socials,” had the oppotunity to pick out FABULOUS art for my community, hosted “jewelry” parties and fashion shows all in the name of WORK! Did my boss tell me to do these things? NO. Did I get in trouble for this? NO – in fact, my property won 5 MADACS awards for all the fun we had. My goal was to make the property successful. To do that, I brought the FUN to work. Here’s a picture of us on our 5th award at MADACS gala. Looks like fun, huh?

In the Multi-family industry, I believe we have so much more opportunity to bring the FUN into our lives than most other industries. Whether you like to cook, network, party, admire art, wear jewelry, read books, juggle fire, play music, whatever tickles your fancy – YOU have a greater opportunity than many in other industries to bring THAT to work. Whether you are a site manager, leasing agent, maintenance man, bookkeeper, caretaker, vendor, service provider, you NAME it, YOU have the opportunity to bring IT to work. – then see how much you can get done! In the words of Disney’s Mary Poppins, “A spoon full of sugar makes the medicine go down!”

What kind of FUN have your brought? Leave a comment and see how much fun we could all be having!

Don’t Get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

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Dear Apartment ILS: KISS! (Keep It Simple Silly!)

We all have a love/hate relationship with our apartment ILS’s. We love them for everything they do, and we hate them for everything they do. Yes, I’m talking about Rent.com, ForRent.com, Apartments.com, Move.com, ApartmentFinder.com – those are my big ones, but I’m sure I’m not mentioning dozens of other ones. I’m talking about ALL of them! Don’t get me wrong, I love all my providers! They bring me traffic. Traffic is king these days. The provider’s sales agents are great – friendly, helpful, a HUGE resource to apartment communities. But, the actual services all lack something EXTREMELY important - make it easy for the prospect! KISS! (Keep-It-Simple-Silly!*) (*I hate calling anyone stupid, so have replaced stupid with silly)

A recent blog post I did and two recent discussions on Multi-Family Insiders got me to thinking:

Give the prospect what they want. In the end, they are our customer.

To read the recent RENT SODA blogpost and discussions on MFI that got me to thinking, click below:

There’s a MARKET for THAT! (my RENT SODA marketing blogpost)

Advertising on Yours (and Others’) Good Names : an MFI discussion started by Mike Whaling

The ILS Conundrum – an MFI blogpost by Mark Juleen

Why can’t the ILS model be more simple, and cater to the prospect? Make it easier?

If they get THEY want, you get more traffic, and you drive more traffix to US, and we get WE want…everyone’s happy!

I’ve been a renter before, and as a renter, or anyone looking for a service for that matter, I love it when:

  1. …someone else has aggregated all the information for me into 1 BIG list. i love LISTS! I’m lazy, I have limited amount of time, and I need to find the RIGHT apartment without spending all my free time looking for an apartment. Come on, I have a life that I want to live. Being a professional apartment shopper is not my gig!
  2. …once I’m on your site, make it simple for me to find my dream home. (i.e. if I’m looking for Minneapolis, don’t give me all the listings out in the suburbs! REALLY? Do you think that providing me with listings all the way out to Timbuktu serves me in anyway?) The more time I spend frustrated on your site, the unhappier I become.
  3. Provide me with reviews. REALLY. Amazon does it, ebay does it, Best Buy does it – everyone and their dog allows for comments and reviews. I want to hear what other people like me who have done this before think.
  4. Link me to the property. Come on, I know you want me to stay on your website so you can provide a report to those that pay you on how long the average user stays on the website. But REALLY? Once I have narrowed down the list of who I want to visit, I want to VISIT them. Make it easy for me!

What do YOUR prospects and renters want from an ILS? As a renter, what do they want to make the experience easy and enjoyable? Please leave a comment with your thoughts. In the end, we should give the customer what they want, and they’ll continue to come back for me. Let’s see if we can get the attention of the ILS’s!

Dear Apartment ILS: KISS!

Don’t Get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

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Facebook-itis: Addressing the fear of facebook head on!

Part II: Facebook-itis: Addressing the fear of facebook head on! AKA Should my site(s)/apartment community(s) ”do” facebook? - This is usually asked by someone who realizes that they NEED to be on Facebook – because everyone ELSE is thinking about it or already “DOING IT.” Heard the buzz, now wondering…

This is PART II of a 3-part series. You can read the intro here:

3 facebook questions everyone asks when starting out… 

OR Part I: The ROI of Facebook – the Value of Creating Community

This is a great question. And the answer is as simple as YES.

KNOW THIS: In the Multi-family residential industry, we know who our typical renter demographic is - the biggest group of renters is ages 18-30. (Demographic information from NMHC - to see more demographic information, click here.) Our second biggest group, ages 30 – 44, and then 3rd largest demographic age group is 45-64, and then 4th is 65+.

KNOW THIS: Facebook demographics, as reported by istrategylabs.com as of 07/04/09, reported that the largest demographic of facebook users, ages 18 – 34 years old, totalled over 36MILLION users. The 2nd biggest demographic age group reported was 35-54 years old - totalled over 20MILLION users. The 55+years old user group totaled over 6MILLION users. The 55+ group was growing at a rate of 513% from the first half of 2009. (For complete istrategylabs.com statistics on facebook-click here. To see facebook’s statistics click here.) If your renter or prospect isn’t already on facebook, they WILL be. Will you be there to welcome them?

Technology continues to change, and with change comes new technology. Stay current with the new technologies – that’s how today’s business is done. (And for the most part, they can make life easier!)

If you think facebook maybe a fad – so what? A fad that has the attention of over 62MILLION U.S. users. WOW. GET IT while the gettin’s good. And if something else comes along, you can get GET THAT too.

And what about fear? Let’s address those fears quickly: Fear that you maybe exposing yourselves to liability? Fear that you may project the wrong image? Or fear that you may say the wrong things? Or fear that this might be too much work?

Well, to quote one of John Mayer’s recent tweets, ” …life may continue to be hard for you.” (For John Mayer’s full tweet/quote in its original context, click here and look at November 7th, 2009′s tweet.)

-Hey, I’m just being real. Agree? Disagree? LOVE IT? HATE IT? Still undecided? Want to chat? Leave me a comment!

Don’t Get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

Become a fan of RENTSODA on facebook.  Connect with RENTSODA on LinkedIn!

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There's a MARKET for THAT!

More often than we’d like to admit, we don’t like who we are, we try to be more than what we are, and in the end, no one is happy. This is the way it is both personally & professionally. To top it off, in the professional circuits, they call THAT “marketing.” I call it “bait and switch,” and as a consumer, I hate it. So why do companies do it? And more importantly, why do WE, as multi-family housing providers market this way?

Don’t think you do this?

Take for example a recent advertisement I saw in a typical apartment advertising magazine, imagine: a beautiful, tranquil pool, nice pool furniture arranged perfectly and a tagline along the lines of “live at ABC Apartments and you could be relaxing at your pool!) Then imagine making an appointment and driving up to a property that looks nothing like the picture, EXCEPT you DO recognize the pool. You thought this was a classy mid-range apartment complex, but it ends up being in a questionable part of town. You are disappointed, and the whole time during your tour, the leasing agent looks apologetic, avoids looking you in the eye and tries to sell the pool, as if you are going to be LIVING at the pool 24/7! You realize that this is not for you, and politely decline their offers of 2 months free rent if you sign TODAY! The big mistake with this scenario is that the people who placed the ad (whether it was a marketing company or a marketing department) assumed that the best thing about this particular property was the pool. Sure, it was a nice pool, and it was obvious they spent time to make sure the pool looked nice. HOWEVER this is not the reason why people lived at ABC apartments. (At least not the #1 – #5 reason)

When I visited this property, talked to a few residents, the leasing agents/staff, these were the reasons why they stated they lived at ABC Apartments:

  1. The rent is affordable. It is at the lower end of the rental spectrum, but its what I can afford.
  2. They do not let criminals live here. It is safe, and even though it is an “affordable” property, it is safe. I feel safe.
  3. Even though it is an affordable property, it is clean.
  4. Even though it is an affordable property, it is well maintained, and the staff respond to maintenance requests timely.
  5. It is in my price range and very centrally located so that my girlfriend and I can both commute to our jobs without a long drive.

Notice how many people mentioned the affordability factor and not a single one mentioned the pool! (Please note, this particular property is not a subsidized property, just a property that had low rents.)

KNOW your property, and KNOW why people REALLY rent from you. START THERE – and advertise the HECK out of THAT! For this particular property, I would have recommended advertising the affordability factor, advertising the “WE DO NOT ACCEPT CRIMINALS” factor (sure as a professional management company you might think this is standard, but don’t assume your residents know this or that your competition is doing this), and advertise the cleanliness! There is a market for affordable housing that is clean and criminal free. The people who ARE going to rent from you CARE about these things, and they could care less about that outdated pool. AND, if you surprise them with a fantastic pool – well then, that WOULD be impressive! No switch and bait. Instead of trying to be something you’re clearly not, why not try to be EXACTLY WHO YOU ARE? There’s a MARKET for THAT.

Don’t Get it? RENT SODA. GET IT!

-Daisy Nguyen in Minneapolis, Minnesota

CEO

RENTSODA-small

Business & Marketing Consulting to the Apartment Industry

Web: RentSoda.com   Email: Daisy {at} RentSoda(.)com

Become a fan of RENTSODA on facebook.  Connect with RENTSODA on LinkedIn!

Follow RENTSODA on Twitter!

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